Archive for the ‘SEO’ Category

Real Estate website or Blog? What is your favorite?

Real Estate website or Blog? What is your favorite?

Tiger Woods, regarded as one of the best golfers in history spends an incredible amount of time working on his game.  He takes the time to perfect his strokes with each and every one of his clubs in his arsenal.  Since he takes such care in mastering each club a reporter once asked him “Tiger, so what is your favorite club?”  Tiger did not take but a moment to respond as he said “All 14″.  His point was well taken since at any point during the game of golf he must always... 

Get your website Fit in 3 easy steps

Get your website Fit in 3 easy steps

 Have you ever made the decision to join a gym with just a bit of hesitation?  I mean, you know it is the right thing to do, but you still are just a little reluctant to get in there and get to working out.  After all, the mere thought of exercise has the word “work” in “working out”, so it must be painful, right? In fact, the overwhelming anxiety of joining the gym and then doing something like working out stops many from ever attempting the task! This is not much different... 

Writing powerful content to dominate the search engines

Writing powerful content to dominate the search engines

I have always found it amazing that many real estate professionals say “I want to have a great website, but I just don’t know what to write.”  Really? I ask that same person about their area though and they just can’t shut up.  They tell me everything from the best streets to live on, the types of homes, and what sq footages are most common but their website says nothing about it!  I always say, just write what you just told me and you will have a great website.  It really can be that... 

Realtor.com Reports SEO Efforts can increase business for real estate agents

Realtor.com Reports SEO Efforts can increase business for real estate agents

Have you been wondering if SEO will improve your real estate business? I don’t think you have to look any farther than realtor.com. They are the number 1 website for real estate and they have reported that today over 700,000 different search phrases were used in order to find their website. Now this is great but what does it mean to the average real estate agent trying to do SEO (Search Engine Optimization)? What it means is there is an absolute gold mine for Realtors® is those that focus... 

Secrets of Great Real Estate Website Content

Secrets of Great Real Estate Website Content

Real Estate website content is one of the easiest ways to succeed in the search engines and with your customers.  If that is true though, why do so many professionals just miss the boat entirely and put up nothing about their area or expertise?  We have found through consulting thousands of people across the country that there are some common misperceptions that keep people from starting and succeeding.  We felt so strongly about getting more people the information we held a live call on the subject,... 

But where do I start to succeed with real estate marketing online?

But where do I start to succeed with real estate marketing online?

As many agents are still working on getting their businesses a jump start here in 2008 I thought it would be helpful to address one of the most common questions we hear when we are teaching internet marketing for Realtors®.  After learning the concepts of Search Engine Optimization, Content Creation, Google Adwords and more it can seem overwhelming on knowing just where to start to have a successful online presence.  So in that vein of helping everyone determine where they need to start we thought... 

What are website visitors doing on your website?

What are website visitors doing on your website?

Understanding visitor behavior on your website is of imperative performance if you want to make sure that your website keeps working for you. After all instead of increasing the number of people that are coming to your website, why not just increase your conversion rate of the people that are already there?  Improving your conversion rates by just small percentages can have a tremendous impact on your business. Many people view looking at reports as boring, but truly this is where you can see how... 

Dominate the Search Engines from Offline resources?

Dominate the Search Engines from Offline resources?

Achieving success and dominance in the search engines is a topic that has many real estate professionals eager to change their website or BLOG.  In fact, it is hopefully the reason you started reading this post! A recent study performed by Jupiter Research  stated that 68% of searches on search engines were generated from offline sources.  With 68% of online searches being generated from offline resources, it makes you consider what is the source of all of these searches?  Understanding the source... 

Page Titles that get you in the Top 10 of Google

Page Titles that get you in the Top 10 of Google

Titles of BLOGS have been discussed readily; page titles of web pages are of equal importance. Powerful page titles can improve your results organically and can also encourage a user to click your link when it is viewed with the remainder of the “top 10”.  Remember every time a search is run on search engines like Google you are must stand out among the results to entice a person browsing the web to actually click on your website! For those newer to creating their own pages the title is not... 

Can Realtors Succeed On Their Own on Google?

Can Realtors Succeed On Their Own on Google?

We believe that the answer is yes you can. Now should every real estate professional make themselves an SEO (Search Engine Optimization) Expert? We would say no. Just like many Realtors may not know every facet of how to do a loan but we know the basics that is what every Realtor should know for SEO. There are some great basic tasks that every realtor needs to know and we want to go over these in a FREE teleseminar. In fact these are the most common questions that my brother, James, gets on a daily...