Microsoft has rebranded it’s search engine as BING.  Instead of the simplicity of the Google interface, they have a large image that is a bit distracting and yet still impressive looking.  The search box is prominent and employs a “search suggest” type functionality that we are all becoming used to since Google and Yahoo have made it part of their search engines. Search with Microsoft BING   Although it is certainly noticeable that they have updated their algorithm, one of the... 

Sylvester Stallone must be happy this past weekend because AMC was playing a multitude of Rambo movies.  Sly’s character of Rambo, truly is an amazing action hero.  He is constantly put in situations where seemingly he has no way out.  He must overcome overwhelming odds, with seemingly no way out in order to save the day.  Whether it is rescuing POW’s or the Colonel he always finds a way to come out on top. One of the neat aspects about Rambo is that he is not one dimensional.  Now,... 

For many that start with traditional real estate training, some of the first things that you learn about are methods such as farming and getting in touch with your “sphere of influence”.  With both of these methods you learn that you must stay in touch with them on a consistent basis so you can be at the forefront of their minds when it comes time for a real estate need.  Keeping a consistent touch will enable your sphere and farm to send you business month in and month out.  The funny... 

This tool, recently released by Google looks like an enhanced version of their trends tool.  Google Insights though gives some great data for some lower volume word searches which trends never seemed to do. http://google.com/insights/search/ Carefully using this tool you can find some hidden jewels of keywords that you might not have yet uncovered.  With their “Rising Searches” feature you may be able to jump start some content into your blog and website and take advantage of traffic... 

Here is a real estate SEO tool that I had checked out just a little while ago, but didn’t take the time to DIG in :).  I had some time to play with it and I have to admit that it is a pretty sweet tool.  It takes quite a bit of guess work out and would be a great compliment with your other SEO tools. In a nutshell SEO Digger tells you what keywords your site ranks for in the top 20 of Google.  It also compares how you do against the WordTracker and Overture Index.  You can run searches... 

 Keywords truly form the foundation of both blogs and real estate websites.  In order for our blogs and websites to be found they need to be rich with the content that people are actually searching for. Your content should be well written and the search engine determines what the page is about by “looking” at the page and seeing the different “keywords” that compose the page.  Now, there are a couple of basic ways you can find out what people are searching on out there. ... 

Have you had a vacation planned and all you could do was research what to do there and what it was going to be like? You just wanted to see how you could spend your time there and it became a huge topic of conversation among family, friends, and coworkers.  If you can invoke the same emotion (or at least close) with your real estate website or blog you will have a hit on your hands and a lead generation machine that just keeps providing leads for you day in and day out. People will talk about your... 

 Across the blogosphere I have seen many posts speaking about how to get your website a higher PageRank™.  In fact in some cases it has become an obsession to get as high a PageRank as possible.  So exactly what is PageRank and how important is it really?For those new to marketing their websites and learning about Google, PageRank™ (often referred to as “PR”) is a system that has been developed by the founders of Google, Larry Page and Sergey Brin, that demonstrates the level of... 

 Have you ever made the decision to join a gym with just a bit of hesitation?  I mean, you know it is the right thing to do, but you still are just a little reluctant to get in there and get to working out.  After all, the mere thought of exercise has the word “work” in “working out”, so it must be painful, right? In fact, the overwhelming anxiety of joining the gym and then doing something like working out stops many from ever attempting the task! This is not much different... 

I have always found it amazing that many real estate professionals say “I want to have a great website, but I just don’t know what to write.”  Really? I ask that same person about their area though and they just can’t shut up.  They tell me everything from the best streets to live on, the types of homes, and what sq footages are most common but their website says nothing about it!  I always say, just write what you just told me and you will have a great website.  It really can be that...