Latest Entries

The Twins Hit the Road to Pasadena…Again

The Twins Hit the Road to Pasadena…Again

We are heading back to Pasadena, CA for another round of teaching Internet Lead Generation. This time we hope that Jamey’s car comes back without an accident. For those who don’t know the last time we taught we got rear ended when we were about 1 mile from the teaching facility. We are going to be up in Pasadena, CA all day on the 21st of August teaching Internet Lead Generation. So what are we going to cover in this 8 hour course? Here are just a few things we are going to cover. How... 

Blogging with Jay Thompson of Phoenix Real Estate Guy

Blogging with Jay Thompson of Phoenix Real Estate Guy

Do you want to be the blogger in your area that everyone chases? We interviewed one of the best bloggers around to find out what it takes to truly be successful at blogging. What you will hear on this interview will shock and amaze some. If you want to know what it takes to truly be successful you will want to tune in to this interview that we did with Jay. We are going to answer some of the questions that may have prevented you from being successful on the Internet. Some of the question that we... 

Being in the Google Top 10 Means Nothing

Being in the Google Top 10 Means Nothing

That’s right, for all that work you put in optimizing your pages over the most competitive keywords, it means absolutely nothing.  It doesn’t matter if you are #1 and there are 3,000,000 more people behind you in the SERPs, it just doesn’t mean anything at all.  In fact it may give you bragging rights around town and may even feel good to say, but what is it actually doing for you? Before Matt Cutts and the other powers to be at Google stop reading (at least that is my wishful... 

New Google Insights Tool Gives you the edge

New Google Insights Tool Gives you the edge

This tool, recently released by Google looks like an enhanced version of their trends tool.  Google Insights though gives some great data for some lower volume word searches which trends never seemed to do. http://google.com/insights/search/ Carefully using this tool you can find some hidden jewels of keywords that you might not have yet uncovered.  With their “Rising Searches” feature you may be able to jump start some content into your blog and website and take advantage of traffic... 

Can you be successful at real estate blogging today?

Can you be successful at real estate blogging today?

Have you ever wondered if you can really compete online with some of the best bloggers out on the Internet? Many of us live in cities where some say it is impossible to compete and that there is a real estate blogger that is getting all of the business. Maybe you live in the Seattle area where RCG(Rain City Guide) or Phoenix and Phoenix Real Estate Guy. You also might live in an area where you type in real estate blog and your cities name and you can’t find anyone that has a following out there... 

The Olympics and Your Website

The Olympics and Your Website

It’s a beautiful occurrence that happens just every 4 years.  The best of the best from around the world come together to find out truly who will be an Olympic Champion.  The events are thrilling, often nail biting, and your emotions swing with every passing second as you root for champion in the hopes that they get the Gold. No matter what sport you enjoy watching one of the great aspects about the Olympics is that of the stories of each athlete.  The journey to the Olympics is not one... 

Why Realtors Need to Partner with Vendors to Succeed

Why Realtors Need to Partner with Vendors to Succeed

Real Estate professionals and vendors (lenders, title representatives, etc) have often been lone rangers in the market place.  They conveniently meet with each other when there is a specific need and then go back to “business as usual” trying to chase down more business. In this 30 minute round table discussion, we discuss with Christian Stefferud how vendors and real estate professionals can work together to achieve success in this market.  If you are a vendor, you will also learn... 

Why your “canned” real estate website won’t work

Why your “canned” real estate website won’t work

Although 2008 has thus far been a challenging year for many real estate professionals, one of the best aspects is that everyone has been forced to look at actually doing some marketing (I know crazy to think that you can’t do 15 sales a year by showing up to an open house for an hour on a Sunday, but I digress).  For many agents that has meant entering the world of online marketing. As real estate agents we are often drawn to the instant fix.  Just “buy this now” and you will... 

Live Call on Converting Buyers to Appointments

Live Call on Converting Buyers to Appointments

Have you ever thought to yourself the following: “If I just knew what to say then making calls or speaking to buyers would be easy.” The truth is we have all thought that. Knowing what to say can sometimes be the hardest part of any conversation. If we only knew what to say then we could pick up the phone with ease and more importantly without worry. What should we say to today’s buyers? Today’s buyers are more sophisticated, more informed, and more cautious than any other... 

Buyer Scripts…Listen for Clues

Buyer Scripts…Listen for Clues

The great mythical detective Sherlock Holmes was extremely astute.  He would find clues and notice elements in a room that others would simply miss.  His logical powers of deduction allowed him to solve the mysteries that would baffle the police.  His stories of heroics and deduction, as told by his friend Dr. Watson, demonstrate one who is extremely confident with his skills and one that always accomplishes the goal of finding the bad guy. While our phone calls to prospective buyers might not...