As we have been teaching throughout different markets in the last few months, I have still found it amazing that one of the biggest fears in starting to do Internet marketing is around “lead quality”.  Most of the time the question is posed in such as fashion as “I know you guys generates 100’s of leads a month, BUT what is the quality of your leads?”. The question is an odd one, as we usually probe and ask “Do you mean valid phone numbers? or Valid e-mail addresses?”,... 

For many that start with traditional real estate training, some of the first things that you learn about are methods such as farming and getting in touch with your “sphere of influence”.  With both of these methods you learn that you must stay in touch with them on a consistent basis so you can be at the forefront of their minds when it comes time for a real estate need.  Keeping a consistent touch will enable your sphere and farm to send you business month in and month out.  The funny... 

As we all pour through various blogs and RSS feeds striving for those great “tips” to give our website the best chance in Google we sometimes miss the obvious.  Google actually provides a webmaster help center to help you make your site easier to understand by Google.  Now, before your eyes roll into your head thinking this is like a tech nightmare with odd formulas that can only be understood by Stanford PhD’s, think again. Here is what the Google Webmaster Guidelines says about... 

These famous words spoken by Yoda, to a young Luke Skywalker truly demonstrate what experience can see in youth.  Luke honestly didn’t realize what power he possessed inside and had to train with Yoda to bring out his true talents.  I truly believe that the force is within many real estate agents, but they are having trouble getting it out.  Attending different real estate training events or listening to webinars is great, but that is only one element of training.   In order to bring out... 

Normally we write about success but today I thought I would tell you exactly how to do the opposite and go completely broke in real estate. Why am I telling you this? Well because if you know what you shouldn’t do then hopefully you will do the opposite. For some this post may annoy you to the point where you won’t come back here but this is something every real estate professional needs to know if they want to stay in business. Doing the same thing that isn’t working Doing the... 

It is always fun when we get to go to our home town of San Diego. We are actually going to be back home in San Diego on the 16th of September and we decided to visit a few offices on our way back up. We are going to be doing our live presentation of “Generating Leads From Your Website” to 4 different Keller Williams Realty offices. These one hour events are open to agents from any office not just Keller Williams agents. If you aren’t sure what we are going to cover we are going... 

Much of the training involved with real estate revolves around self promotion.  These trainings cover the fact that you must let people know that “you are the expert” and that “you can help them buy or sell”.  In fact, these same trainers even cover the “presentation” that you should do at listing or buying appointments. Presentation? Come on!  Now, think of the last pleasant experience that you had when making a major purchase.  Maybe it was a car, new flooring... 

What is the favorite type of business that every real estate professional always talks about that is their favorite? Think about it before you answer. Think about what is the nicest, easiest, and best part of real estate that you like or a friend of yours likes. Is it referral business? According to studies by NAR (national association of Realtors) and other associations well over 40% of clients find the real estate agent that is going to help them by asking a friend for a referral. So how do we... 

Have you ever heard the phrase heading east looking for a sunset? In other words you are heading in the wrong direction so there is no way you will ever find what you are looking for and will never be successful at your goal. That is exactly what happens when you point your pay per click ads to the wrong page within your website, such as the home page. I guarantee that if you point your ads to your home page you will say that pay per click doesn’t work and it isn’t because of pay per... 

How many times have you seen an ad and just thought “That doesn’t even make sense!”. Well welcome to the worst of the web and pay per click advertising for real estate. Writing good pay per click ads that work on Google takes practice, patience, and some creativity. The Goal of Pay Per Click Advertising The goal of every Google Adwords ad that you write should be the following: Attract Attention with Your Ad Give them a Compelling Reason to Click it Make sure the ad points to the...