As you are looking to grow your real estate business, you inevitably think “I just need more leads”.  Then you remember that you would surely get more leads if you just had more traffic to your website.  For some reason we often get possessed by the sheer want of getting more traffic to our website.  We envision this flood of people trying to get to our website just like people trying to get home on the 405 Freeway in Los Angeles on a Friday. Although we do certainly want to focus... 

That’s right, for all that work you put in optimizing your pages over the most competitive keywords, it means absolutely nothing.  It doesn’t matter if you are #1 and there are 3,000,000 more people behind you in the SERPs, it just doesn’t mean anything at all.  In fact it may give you bragging rights around town and may even feel good to say, but what is it actually doing for you? Before Matt Cutts and the other powers to be at Google stop reading (at least that is my wishful...