This past weekend I was helping my wife search for a new-used car.  As I am the designated “car guy” of the family I was happy to pick up the cause to look for a vehicle.  The used car market is pretty soft so I was definitely hunting to find a deal.  After searching through a few websites I felt like I easily could have been searching for real estate.   There were a few problems that I ran into while I was searching:  Different websites returned different available vehicles... 

Of course we all want more traffic to our websites, after all isn’t more traffic better?  More traffic is certainly desired, but you also want to get maximum results out of the visitors who are already coming to your website.  Think of it this way, adding more traffic to a website that doesn’t convert visitors is like putting a Ferrari Engine in a 71 Ford Pinto.  It’s great to have the power but the Pinto can’t do much with it. So, how do we make sure that we have a Ferrari car to match...