As we have been teaching throughout different markets in the last few months, I have still found it amazing that one of the biggest fears in starting to do Internet marketing is around “lead quality”.  Most of the time the question is posed in such as fashion as “I know you guys generates 100’s of leads a month, BUT what is the quality of your leads?”. The question is an odd one, as we usually probe and ask “Do you mean valid phone numbers? or Valid e-mail addresses?”,... 

Understanding visitor behavior on your website is of imperative performance if you want to make sure that your website keeps working for you. After all instead of increasing the number of people that are coming to your website, why not just increase your conversion rate of the people that are already there?  Improving your conversion rates by just small percentages can have a tremendous impact on your business. Many people view looking at reports as boring, but truly this is where you can see how...