As we have been teaching throughout different markets in the last few months, I have still found it amazing that one of the biggest fears in starting to do Internet marketing is around “lead quality”.  Most of the time the question is posed in such as fashion as “I know you guys generates 100’s of leads a month, BUT what is the quality of your leads?”. The question is an odd one, as we usually probe and ask “Do you mean valid phone numbers? or Valid e-mail addresses?”,... 

Of course we all want more traffic to our websites, after all isn’t more traffic better?  More traffic is certainly desired, but you also want to get maximum results out of the visitors who are already coming to your website.  Think of it this way, adding more traffic to a website that doesn’t convert visitors is like putting a Ferrari Engine in a 71 Ford Pinto.  It’s great to have the power but the Pinto can’t do much with it. So, how do we make sure that we have a Ferrari car to match...