As we have been teaching throughout different markets in the last few months, I have still found it amazing that one of the biggest fears in starting to do Internet marketing is around “lead quality”.  Most of the time the question is posed in such as fashion as “I know you guys generates 100’s of leads a month, BUT what is the quality of your leads?”. The question is an odd one, as we usually probe and ask “Do you mean valid phone numbers? or Valid e-mail addresses?”,... 

As we just recently wrote on converting visitors on your website using conversion tools, we thought it would be helpful to provide more information about a technology that is rapidly becoming maindstream. Texting, traditionally thought of as the action that teenagers waste excessive time (and money) is now hitting the real estate.  With a new powerful tool you can actually give prospective buyers the opportunity to get the information they want about one of your listings right on their cell phone,...