For those that have read our posts before, maybe this comes as a surprise, after all we are major supporters of paid online advertising.  My revelation that ads don’t work comes after speaking with agents all across the country.  One of the most common items I hear is that they want traffic to their websites, but it can’t be with Google Adwords because it “doesn’t work”. I have to admit that I was shocked that this was one of the most consistent answers.  After all... 

Do you just have a little bit of money that you need to go a long way? If so let’s cover how to make your budget stretch as far as possible. When my brother and I started in real estate we had no savings, no money to invest in our business, & we weren’t sure when we would close our first deal. The idea of spending $60\month was terrifying to say the least. We realized that we had to spend some money because just hoping that someone would find our brand new websites wasn’t going... 

Search marketing is a broad term that is applied to pay per click advertising and other forms of advertising on the Internet that are displayed to the user when they are searching for something they just have an itch for. One of the reasons I say it isn’t always pay per click advertising is some search marketing allow you to pay per impression, per conversion, or just a flat fee based on additional arrangements. Real Estate Agents Using Search Marketing So according to Google, and Jupiter Research,... 

Have you ever said to yourself “Wow I wish I could work with more people just like that person!”? I mean wouldn’t it be great if you could work with clients that meet your criteria. Clients that: Wanted your help Needed your help And were looking for the product you like to help people with I like to call this customer the “real estate dream”. Now the great part is you can find more of your perfect customers. You can accomplish the real estate dream each and every... 

Would you meet with a friend to buy them lunch if they had a referral for you? What if they had a referral for you each and every day would you take them to lunch every day? Most of us would and if you wouldn’t think about the effort that the friend would be putting in for you to make sure they had a referral for you to get that free lunch. Today lunch is not the cheap meal that it may have been way back when. You can guarantee that lunch for you is going to cost you $8.00 or more if you go... 

Have you ever heard the phrase heading east looking for a sunset? In other words you are heading in the wrong direction so there is no way you will ever find what you are looking for and will never be successful at your goal. That is exactly what happens when you point your pay per click ads to the wrong page within your website, such as the home page. I guarantee that if you point your ads to your home page you will say that pay per click doesn’t work and it isn’t because of pay per... 

How many times have you seen an ad and just thought “That doesn’t even make sense!”. Well welcome to the worst of the web and pay per click advertising for real estate. Writing good pay per click ads that work on Google takes practice, patience, and some creativity. The Goal of Pay Per Click Advertising The goal of every Google Adwords ad that you write should be the following: Attract Attention with Your Ad Give them a Compelling Reason to Click it Make sure the ad points to the... 

Can anyone take an ad out on Google? As long as you have a working credit card you bet.Can everyone get someone to click their ad? Now that is a challenge to say the least. I am talking about getting someone to click without offering them money but offering them your expertise. Today we have 5 ads that work and get people to click. We are going to cover why they work and you can apply those same principles to your market and start getting visitors who want you. Ask a Question? Sounds strange doesn’t... 

When you are writing ads for Google Adwords or really any advertising platform you want to think like the person who is looking for information. In other words put yourself in your clients shoes before they knew you. Think about what is going through their mind. Think only about them and their needs. This is the mindset that will allow you to write ads that are effective and will bring you the clients that you want. Remember when you pay for every click you only want to attract clients that are motivated... 

Have you ever noticed that moving in the opposite direction of a crowd can be difficult but often take you where you want to be? You see crowds aren’t always right. They take the path of least resistence and as a result they end up somewhere that not everyone wants to be. Have you ever noticed what a place looks like after a crowd has left? A crowd leaves a place dirty, trashed, and unpleasant. The places that a crowd doesn’t touch are left clean, untouched, and a pleasure to be in. Where...