Can anyone take an ad out on Google? As long as you have a working credit card you bet.Can everyone get someone to click their ad? Now that is a challenge to say the least. I am talking about getting someone to click without offering them money but offering them your expertise. Today we have 5 ads that work and get people to click. We are going to cover why they work and you can apply those same principles to your market and start getting visitors who want you. Ask a Question? Sounds strange doesn’t... 

When you are writing ads for Google Adwords or really any advertising platform you want to think like the person who is looking for information. In other words put yourself in your clients shoes before they knew you. Think about what is going through their mind. Think only about them and their needs. This is the mindset that will allow you to write ads that are effective and will bring you the clients that you want. Remember when you pay for every click you only want to attract clients that are motivated... 

Have you ever noticed that moving in the opposite direction of a crowd can be difficult but often take you where you want to be? You see crowds aren’t always right. They take the path of least resistence and as a result they end up somewhere that not everyone wants to be. Have you ever noticed what a place looks like after a crowd has left? A crowd leaves a place dirty, trashed, and unpleasant. The places that a crowd doesn’t touch are left clean, untouched, and a pleasure to be in. Where... 

Picking the right words to advertise on Google is quite easy with their keyword tool. Now we have talked about keywords and how to find them on your own website but today we want to talk about finding words, real estate words, with the Google tool that competitors aren’t yet advertising on and yet are being searched by your future buyers and future sellers. I want everyone to go and find words like the chart above shows. These are words that have search volume but have little to no competition... 

Have you ever taken out a classified ad and not a single person called you? It can be one of the most frustrating events to spend time on a ad, review the ad, and pay for it only to have no one call. The great part about using pay per click advertising is you only pay when people actually click on your ad. That’s right you are only paying for results. So what is the trick to writing ads for Google, Yahoo, or MSN Adcenter that people actually click on? Well we could always offer them money but... 

Have you ever wondered what it would be like to be the most dominate boxer of all time? Think about facing Muhammad Ali in his prime. Would you even stand a chance at beating him? This is a fight that you should never pick and this would be a fight that Muhammad Ali would be guaranteed to win. You would never want to face Muhammad Ali in the ring as it would only end with you getting hurt and Muhammad Ali taking home another check. Many real estate agents give up on placing ads on with pay per click... 

There are quite a few out on the Internet who believe that real estate professionals should not do pay per click advertising. Many say that real estate professionals should just pay large companies who do pay per click advertising to do it for them. I am not one of those people. I believe that every real estate professional can (if they so desire) do their own pay per click advertising with Google Adwords, Yahoo, or MSN Adcenter. Let’s start with a few reasons on why you should do your very... 

There are people out there who say that you should abandon real estate pay per click advertising efforts and that you should only focus your efforts on SEO (Search Engine Optimization). In fact if you listened to the interview that was done with Ryan Lash of www.yMarketing.com you heard how he spoke about SEM (Search Engine Marketing) and how under that umbrella he had two tasks that real estate professionals should take time to learn and work on and those two were as follows: SEO - He mentioned... 

Are you tracking your success with Google Adwords? If you aren’t you are missing a key component to success with Google Adwords. It is great to make sure you change your ads, have the right keywords, and point everything to the right landing page but how do you know if you have done the right things or not? The answer lies in tracking your results. Now Google gives you some great reports, charts and graphs but I find that if you track a few simple things then you can make sure to succeed without... 

There are many out on the Internet that say once you have XX number of leads coming in to your website or blog from organic results that is when you should stop doing your pay per click. It is a hard road to the top of the Internet search results whether you are doing pay per click or you are targeting organic results. I thought I would write this post showing what others say and then the reason you shouldn’t listen to their advice. They give some reasons such as the following:  Longevity –...