If you have a Google (R) adwords account we hope that you have logged in to it in the last several days. What you noticed is a message announcing a change to how Google will determine which ads appear above the search results. So what did they do and most importantly how will this affect you and your ads. The maximum price you are willing to pay for a click will now count! - This is known as Max CPC. Prior to this change your Max CPC did not affect (directly) where you were in the placement. It... 

If you are focusing or at least are running pay per click ads for your real estate website you want to make sure that you are focusing on always running the right ad. So how can you do this? Well there is a way to make sure that your real estate pay per click ads are fine tuned and operating at the best of their abilities. We walk about a great website today of http://www.splittester.com/. This website is completely FREE and in fact tells you which ad it recommends that you run. This post is about... 

Testing your landing pages is what can help you to get more contacts out of the same visitors! Landing pages are where you send your customers from you online marketing like pay per click. Often as soon as we get some results that we are happy with, we stop trying to see if we could improve those results :). For simple testing of pages you may want to consider changing the following changes to different versions: Display the same adcopy in a different format (i.e. with bullet points or bolded) Drastically... 

So why would you want to increase your click through rate? Well it means that more people find your ad compelling and want to see what you have to offer. There is nothing better than increasing your click through rate on the ads you run on Google, MSN, or Yahoo. So we thought we would put some of our favorite ways to increase the click through rate. Use the keyword that you are advertising on in the title of the ad. For instance if you want to advertise on the word “San Diego Condos”.... 

Often in the old advertising world of long ago you had to mail items out and wait to see how the response rate went or you waited for the magazine ad to go out and you waited to see if you got calls. If you didn’t get any calls you changed the ad. But this process took weeks at best. It is expensive testing and you were having to deal with designers, copy write people, and the publisher as well. Now don’t get me wrong magazines are not dead and we are not writing them off. But the beauty... 

It is always amazing when people say “I have the perfect ad, can’t get any better, no way, no how, never going to happen.” Now this could very well be the case but then you ask that person how do they know and they have no idea they just say they do. Luckily if you advertise with Google Adwords they give you an option that allows you to run two ads at the time same for the same set of key words. Now the ads aren’t literally running at the same time but what Google does is...