This tool, recently released by Google looks like an enhanced version of their trends tool.  Google Insights though gives some great data for some lower volume word searches which trends never seemed to do. http://google.com/insights/search/ Carefully using this tool you can find some hidden jewels of keywords that you might not have yet uncovered.  With their “Rising Searches” feature you may be able to jump start some content into your blog and website and take advantage of traffic... 

Would you trade $440.18 for $45,656? Now I ask this question in all seriousness. When my brother and I were at our last seminar that we were doing we asked everyone in the audience if they would trade $440 for $45,656.00. Guess what happened? You are right everyone raised their hand and said without a doubt they would do it. Of course who wouldn’t do it. Yet when real estate professionals are faced with whether to spend money or not on pay per click advertising they often decide it isn’t... 

In a recent article on CNET We’re all guinea pigs in Google’s search experiment Google talks about how they run different versions of the Google Search page. They are effectively split testing, running two different versions of the same page to see which one works better. This strategy may sound strange to some in real estate but it is a long held theory in direct response marketing that running two different versions of the same ad will allow you to figure out which one works better.... 

There are many out on the Internet that say once you have XX number of leads coming in to your website or blog from organic results that is when you should stop doing your pay per click. It is a hard road to the top of the Internet search results whether you are doing pay per click or you are targeting organic results. I thought I would write this post showing what others say and then the reason you shouldn’t listen to their advice. They give some reasons such as the following:  Longevity –... 

Many Realtors® have heard the tale of the real estate agent who made it and continues to sell homes every month because they are a “farmer”. Now most of us aren’t real farmers. If you aren’t planting crops to take to market you aren’t a real farmer. In this first part of “How to create a digital farm” we are going to exam the flaws in the current training and methodology of farming as most real estate professionals have been trained. Over the next several weeks we will then cover how... 

Why is lead conversion cost important? Well it is extremely important if you are the one who has to cut the check at the end of the day for all of the leads that you are receiving and if you have a team that you are generating leads for you really need to know your costs or you will have a big bill at the end of the day without much revenue to show for it. So just what is lead conversion? Whether you are generating leads through real estate pay per click, SEO, or blogging lead conversion cost is... 

Do you need or want more business? Do you want business that can close in the next 30 or 60 days? This business is out there and in fact they are searching on Google. We have a FREE call today on the subject of how to use Google to generate instant business. This will be an action packed 39 minute call that will give you the answers you need today in order to get business. The only thing you have to ask yourself is “Is 39 minutes of my time worth 1 real estate sale?” You can find the... 

Real estate pay per click advertising is hated by some and loved by others. I personally love pay per click advertising. I believe that taking out paid ads on Google, Yahoo, & MSN is a fantastic way to generate instant, targeted, and focused traffic to your website. In fact I think there is no better way to generate immediate results then to take out these small ads. If you have ever taken out a classified ad in a newspaper and enjoyed getting calls to a phone number then you will enjoy real... 

Does Google care about where you point your ads to? You bet they do! In fact Google checks which page you point your ads to at least once a month. They then rate your page according to their scoring system and how users have interacted with your page in the past month. What does this all mean you might say? Well it means Google wants to make sure that the ads that are being placed on its site and search partners are delivering the most relevant information to their users. They know that if someone... 

How can we really have 1 tip that will improve your Google Ads when it takes more than 1 thing? Well there is of course more than one item you should focus on but this is one of the most overlooked tips that can change what Google thinks of your ad which determines what you pay. It is always about paying as little as you can for the highest ad position you can get on a page that you want to achieve. After all who wouldn’t want more for less right?  The Google Quality Score is a key factor in...