To change or not to change that is the question. One of the biggest mistakes that can be made is not looking at how you can improve your ads. An ad can always be improved. Having an ad that is too good is like being too good at golf it just doesn’t happen. I wanted to go over some criteria of when to make changes to your ad and what you should look for. You have had at least 30 clicks to your ad to tell how it will do - if you don’t have at least 30 clicks to the ad you should wait until... 

The “?” is a great sales tool. In one might say it is the greatest sales tool any real estate person has in their arsenal of scripts. Have you ever given what you thought was the best presentation of your real estate career only to have a buyer or seller say they were going to use someone else? Have you also had the experience where instead of a presentation you asked a couple thought provoking questions and the client was yours? The “?”, when used correctly, is asking the... 

We believe that the answer is yes you can. Now should every real estate professional make themselves an SEO (Search Engine Optimization) Expert? We would say no. Just like many Realtors may not know every facet of how to do a loan but we know the basics that is what every Realtor should know for SEO. There are some great basic tasks that every realtor needs to know and we want to go over these in a FREE teleseminar. In fact these are the most common questions that my brother, James, gets on a daily... 

Did you know that there is a way to legally pay 50%less than you competitors when you are advertising on Google? Well you can it just takes a little bit of testing and making sure that your ad is “correct” according to Google. I have performed this on my ads and have literally seen the amount I pay per click drop by as much as 50% and across those that my brother and I advise as well so this is a tip that you will want to integrate into your ads. So that everyone knows Google uses a quality... 

As you are working on your overall search engine marketingefforts, it is nice to see how Google is tracking your progress. :)  A wonderful free resource is the Google Webmaster Tools.  This allows you to track keep track of your websites with Google and stay on top of things like your Sitemaps and the most recent keywords people are finding your website on. If you haven’t yet signed up for the Google Webmaster Tools(it is FREE ), here are a couple of ways you can check to see what Google... 

Has anyone ever read the sentence in Google where they tell you not to use more than 20 words per ad? It is right above the area where you add new keywords to an ad group. This small one sentence is terrific advice that unfortunately I rarely see followed. I have seen ads that have literally over 1,000 words pointing to the same ad. So why shouldn’t you use more than 20 words per ad? Well let’s take a look at some great reasons to have less than 20 words per ad and see why? Your ad should... 

Looking at just the home page of your website to ensure a user gets to the “most important” areas of your website can be a big mistake. I have seen some groups state that you MUST put a tool to search the MLS and a tool for CMA’s prominent on your home page because that’s what a internet buyer is looking for. While I think they are often looking for that type of information, only making tools like that easy to get to on your home page can lead to losing the visitors who enter... 

For those who are new to Google Adwords there are 4 different types of matching that can be done for your ads. They are as follows: Broad Match Exact Match Phrase Match Negative Match These are used when you add words to your ad groups. For today’s post we are going to cover Broad Match and Exact Match. By the way one is not really better than the other it just depends on what your goals are. So let’s get into each one and figure out why we would want to use each one differently in... 

One of the things that can frustrate anyone who uses Google AdWords is not seeing results. Now one of the surest ways to make sure you don’t get the results you desire is to drive all visitors from Your Google AdWords Campaign to your home page. There are reasons for this so we will go over our Top 4 Reasons Not to Point Your Ads to Your Home Page They are looking for something specific - this is the best reason not to point an ad to your home page. A user who clicks your ad has something... 

Google Adwords is a great program to get traffic to your website instantly. In fact it is the quickest way that you can get visitors to your website. Now having people visit your real estate website is great but having them convert to buyer leads or selling leads is better. So how can you tell if people converted to leads? Well you use Google’s conversion tracking code that’s how. Don’t be afraid if you aren’t a technical wizard. Thanks to Google you don’t have to be....