I find that when everyone gets started on Google and advertising with Google PPC (Pay Per Click) they either leave all the check boxes checked or start checking as many boxes as possible. This can make your first campaigns not as effective and can make them very costly to you. I want to make sure that you avoid the hard times of advertising on Google and make sure that you get the results that you desire. One setting that I encourage people (read into that tell them) to turn off when they get started... 

Google is by far the leader in traffic online for searches, so it is helpful to know how they are looking at pages and what they are up to. They actually provide a wonderful BLOG for webmasters so you can keep up to date on changes and make sure that you aren’t going to fall into the Penalty Box! http://googlewebmastercentral.blogspot.com/ Some of the posts are a bit more on the technical side, but please feel free to read through the ones that are of interest to you as there are some helpful... 

Often in the old advertising world of long ago you had to mail items out and wait to see how the response rate went or you waited for the magazine ad to go out and you waited to see if you got calls. If you didn’t get any calls you changed the ad. But this process took weeks at best. It is expensive testing and you were having to deal with designers, copy write people, and the publisher as well. Now don’t get me wrong magazines are not dead and we are not writing them off. But the beauty... 

It is always amazing when people say “I have the perfect ad, can’t get any better, no way, no how, never going to happen.” Now this could very well be the case but then you ask that person how do they know and they have no idea they just say they do. Luckily if you advertise with Google Adwords they give you an option that allows you to run two ads at the time same for the same set of key words. Now the ads aren’t literally running at the same time but what Google does is...