I am on the mailing list for HubSpot which tends to have some helpful information.  The title of the latest e-mail they sent was “Marketing in a Recession” and it brought to light that most often in difficult times people cut their marketing budgets.  Unfortunately cutting of your marketing budget invariably leads to disaster.  We have always been big believers in marketing, but we believe in sticking to a budget as well :).  So, why do people cut their marketing budgets?  Here... 

No Fear is a clothing and lifestyle company that pioneered different style t-shirts in the 1990’s.  Their edgy quotes on shirts made you think differently and challenged the traditional norm that had been established in the surfing and sports industry.  One of my favorites quotes (and a shirt that I proudly wore) read: “I’m younger than you, faster than you, and I practice while you sleep. No Fear” Somehow this reminds me of the current Internet marketing revolution that... 

Tiger Woods, regarded as one of the best golfers in history spends an incredible amount of time working on his game.  He takes the time to perfect his strokes with each and every one of his clubs in his arsenal.  Since he takes such care in mastering each club a reporter once asked him “Tiger, so what is your favorite club?”  Tiger did not take but a moment to respond as he said “All 14″.  His point was well taken since at any point during the game of golf he must always...