These famous words spoken by Yoda, to a young Luke Skywalker truly demonstrate what experience can see in youth.  Luke honestly didn’t realize what power he possessed inside and had to train with Yoda to bring out his true talents.  I truly believe that the force is within many real estate agents, but they are having trouble getting it out.  Attending different real estate training events or listening to webinars is great, but that is only one element of training.   In order to bring out... 

No Fear is a clothing and lifestyle company that pioneered different style t-shirts in the 1990’s.  Their edgy quotes on shirts made you think differently and challenged the traditional norm that had been established in the surfing and sports industry.  One of my favorites quotes (and a shirt that I proudly wore) read: “I’m younger than you, faster than you, and I practice while you sleep. No Fear” Somehow this reminds me of the current Internet marketing revolution that... 

Tiger Woods, regarded as one of the best golfers in history spends an incredible amount of time working on his game.  He takes the time to perfect his strokes with each and every one of his clubs in his arsenal.  Since he takes such care in mastering each club a reporter once asked him “Tiger, so what is your favorite club?”  Tiger did not take but a moment to respond as he said “All 14″.  His point was well taken since at any point during the game of golf he must always... 

How many have started a blog and then after 2 or 3 weeks stopped updating it? Admit that it is hard to keep a blog up to date with a busy real estate schedule but if you set some time aside it won’t seem so daunting. In fact if you just set aside 10-15 minutes once a week you will be able to keep your blog up to date and fresh. So you can have a little bit more motivation I thought it might be good to go over some reasons on why keeping your blog up to date will benefit you. Frequent updates... 

FeedBurner is a free product, now owned by Google, that allows you to achieve greater exposure for your BLOG. The tool has some extensive tools to analyze your BLOG data, but here I thought we would focus on the aspects of FeedBurner that allow you to promote your BLOG. These can be accessed from the “Publicize” tab. Headline Animator - This allows you to create a banner ad that rotates the latest headlines that are on your BLOG. This is wonderful to put on your websites so you can get... 

OK so you can’t possible think of something to put on your real estate blog. How about statistics? There isn’t a home owner or home buyer out there who doesn’t want to know what the real estate market is doing yet statistics is one of the hardest things to find on the Internet. I know that some MLS systems even have built in reports and if you are allowed to use graphs or charts from them even better. Even if you can’t use their charts you can quickly create your own using... 

As you are developing content for both your BLOG and your real estate website, think about what visitors are looking for in relationship to the time frame that they may be looking. A wonderful post on the Real Estate Tomato brought up how you can take a look at the relationship of terms someone is searching for to the time frame that they are willing to purchase in. Here are some highlights derived from their post that were arrived at by Cydee Haydon: Blogging about a large area like a city (Tampa... 

As you are continuing to practice your SEO skills through development of content and use of tools like WordTracker to find the most often searched words, sometimes we lose track of which words are the ones generating traffic and which ones are actually leading to conversions. The high volume search phrases “myarea real estate” are usually the most competitive and many strive to show up on the first page of Google so you can get those customers, but are they converting for you? It very... 

As real estate agents and other professionals working on real estate internet marketing have been coming online, a major focus has been on keywords and concentrating on those most popular keywords that people are typing. What about the keywords and phrases that don’t show up in many of the word research tools? The theory of “Long Tail” search is the following. It states that “the sum of the searches on all the low volume terms = the sum of the traffic on all the high volume...