I spent the last week in San Juan, Puerto Rico.  Many people I told that I was going said “that’s awesome; you will have lots of fun!”. I received some great tips on enjoying the beaches and nightlife that it had to offer before my trip.   I certainly was looking forward to fun, but probably different fun than what most people thought.  My fun started the first morning that I was there.  There was going to be a small group of online entrepreneurs gathered to learn from each... 

As the new year approaches and you make plans for your online marketing efforts, one of them surely is creating more pages for your website or blog.  Your plan may be detailed, outlined weekly, or one that has a simple goal of adding “X” number of pages and posts.  One of the main problems of sticking to that plan is the actual creation of content for those pages.  The excuses for avoiding creating new website content are numerous: “I don’t have time”, “I don’t... 

For those that have seen us speak before, you know that Joe and I started our real estate brokerage in a 1 car garage in the City of Carson.  It wasn’t glamorous as it was too hot in the Summer and too cold in the Winter (for those in other states, probably not that cold ).  We had so few leads that we could count them on less than 2 hands.  It certainly was not the glamour of real estate that we envisioned, but we were free from the corporate shackles and were happy that we could work... 

It is the time of year when James and I decide to look at everything we do in our business and how we can improve things here at the Blog, our website, to those who subscribe to our e-mail list, & to our customers. We decided that we want to give more rewards to those that take the time to subscribe for more information and are regular followers of the information that we produce. I know that some might think it doesn’t take much time to subscribe, by a $20 CD, or attend a webinar but... 

As 2009 approaches, most real estate professionals have packed up their bags and are crossing their fingers for a better year that is just around the corner.  Unfortunately for that bunch, doing the same practices and hoping for a market change to save them is not going to yield any tangible results.  Change is inevitable.  Whether the new year ticks or not the market is constantly changing and the way to get new business changes.  Trying new marketing or implementing is not always easy, in... 

I am on the mailing list for HubSpot which tends to have some helpful information.  The title of the latest e-mail they sent was “Marketing in a Recession” and it brought to light that most often in difficult times people cut their marketing budgets.  Unfortunately cutting of your marketing budget invariably leads to disaster.  We have always been big believers in marketing, but we believe in sticking to a budget as well :).  So, why do people cut their marketing budgets?  Here... 

These famous words spoken by Yoda, to a young Luke Skywalker truly demonstrate what experience can see in youth.  Luke honestly didn’t realize what power he possessed inside and had to train with Yoda to bring out his true talents.  I truly believe that the force is within many real estate agents, but they are having trouble getting it out.  Attending different real estate training events or listening to webinars is great, but that is only one element of training.   In order to bring out... 

No Fear is a clothing and lifestyle company that pioneered different style t-shirts in the 1990’s.  Their edgy quotes on shirts made you think differently and challenged the traditional norm that had been established in the surfing and sports industry.  One of my favorites quotes (and a shirt that I proudly wore) read: “I’m younger than you, faster than you, and I practice while you sleep. No Fear” Somehow this reminds me of the current Internet marketing revolution that... 

Tiger Woods, regarded as one of the best golfers in history spends an incredible amount of time working on his game.  He takes the time to perfect his strokes with each and every one of his clubs in his arsenal.  Since he takes such care in mastering each club a reporter once asked him “Tiger, so what is your favorite club?”  Tiger did not take but a moment to respond as he said “All 14″.  His point was well taken since at any point during the game of golf he must always... 

How many have started a blog and then after 2 or 3 weeks stopped updating it? Admit that it is hard to keep a blog up to date with a busy real estate schedule but if you set some time aside it won’t seem so daunting. In fact if you just set aside 10-15 minutes once a week you will be able to keep your blog up to date and fresh. So you can have a little bit more motivation I thought it might be good to go over some reasons on why keeping your blog up to date will benefit you. Frequent updates...