Would you meet with a friend to buy them lunch if they had a referral for you? What if they had a referral for you each and every day would you take them to lunch every day? Most of us would and if you wouldn’t think about the effort that the friend would be putting in for you to make sure they had a referral for you to get that free lunch. Today lunch is not the cheap meal that it may have been way back when. You can guarantee that lunch for you is going to cost you $8.00 or more if you go... 

Have you heard the horror stories of real estate agents, lenders, and anyone who has tried to use Google Adwords unsuccessfully? They will tell you how they spent money and they got absolutely nothing out of it. They “tried” but never got a single “good” lead. Often times when pressed on how they “tried” I find out that they were trying in the wrong direction. They were making errors without taking the time to learn how to use pay per click advertising effectively. I... 

Normally we write about success but today I thought I would tell you exactly how to do the opposite and go completely broke in real estate. Why am I telling you this? Well because if you know what you shouldn’t do then hopefully you will do the opposite. For some this post may annoy you to the point where you won’t come back here but this is something every real estate professional needs to know if they want to stay in business. Doing the same thing that isn’t working Doing the... 

Have you ever heard the phrase heading east looking for a sunset? In other words you are heading in the wrong direction so there is no way you will ever find what you are looking for and will never be successful at your goal. That is exactly what happens when you point your pay per click ads to the wrong page within your website, such as the home page. I guarantee that if you point your ads to your home page you will say that pay per click doesn’t work and it isn’t because of pay per... 

How many times have you seen an ad and just thought “That doesn’t even make sense!”. Well welcome to the worst of the web and pay per click advertising for real estate. Writing good pay per click ads that work on Google takes practice, patience, and some creativity. The Goal of Pay Per Click Advertising The goal of every Google Adwords ad that you write should be the following: Attract Attention with Your Ad Give them a Compelling Reason to Click it Make sure the ad points to the... 

Can anyone take an ad out on Google? As long as you have a working credit card you bet.Can everyone get someone to click their ad? Now that is a challenge to say the least. I am talking about getting someone to click without offering them money but offering them your expertise. Today we have 5 ads that work and get people to click. We are going to cover why they work and you can apply those same principles to your market and start getting visitors who want you. Ask a Question? Sounds strange doesn’t... 

Have you ever noticed that moving in the opposite direction of a crowd can be difficult but often take you where you want to be? You see crowds aren’t always right. They take the path of least resistence and as a result they end up somewhere that not everyone wants to be. Have you ever noticed what a place looks like after a crowd has left? A crowd leaves a place dirty, trashed, and unpleasant. The places that a crowd doesn’t touch are left clean, untouched, and a pleasure to be in. Where... 

Picking the right words to advertise on Google is quite easy with their keyword tool. Now we have talked about keywords and how to find them on your own website but today we want to talk about finding words, real estate words, with the Google tool that competitors aren’t yet advertising on and yet are being searched by your future buyers and future sellers. I want everyone to go and find words like the chart above shows. These are words that have search volume but have little to no competition... 

Have you ever taken out a classified ad and not a single person called you? It can be one of the most frustrating events to spend time on a ad, review the ad, and pay for it only to have no one call. The great part about using pay per click advertising is you only pay when people actually click on your ad. That’s right you are only paying for results. So what is the trick to writing ads for Google, Yahoo, or MSN Adcenter that people actually click on? Well we could always offer them money but... 

Have you ever wondered what it would be like to be the most dominate boxer of all time? Think about facing Muhammad Ali in his prime. Would you even stand a chance at beating him? This is a fight that you should never pick and this would be a fight that Muhammad Ali would be guaranteed to win. You would never want to face Muhammad Ali in the ring as it would only end with you getting hurt and Muhammad Ali taking home another check. Many real estate agents give up on placing ads on with pay per click...