Although 2008 has thus far been a challenging year for many real estate professionals, one of the best aspects is that everyone has been forced to look at actually doing some marketing (I know crazy to think that you can’t do 15 sales a year by showing up to an open house for an hour on a Sunday, but I digress).  For many agents that has meant entering the world of online marketing. As real estate agents we are often drawn to the instant fix.  Just “buy this now” and you will... 

A recent article on Inman news points out how Concentric Software in Roseville, CA has a new MLS product that allows unlimited photos, multi-media, and really enhances the look and feel for real estate professionals and for their clients. Now let me be the first to say that anytime I can get more features for the same money and increase the user experience that is a win. But the number 1 violation in SoCalMLS in southern california is a fine for no photo. That’s right the number 1 fine is literally...