When real estate professionals think of “metrics” and their online marketing, many people think of popular tools like Google Analytics.  While Google Analytics is definitely one of my most favorite reporting tools, it’s not the only one to look at, and when you are looking at….just what should you focus on to start getting more leads that you can turn into closed transactions? After spending literally thousands of hours looking at reporting tools in Yahoo, Google, and yes... 

Failure with your real estate website is guaranteed. You will not get a single lead from your website so you mine as well go back to door knocking, cold calling, and sending out 1,000’s of pieces of mail that have not a single chance of working. Does this sound like something you want to happen to you? If it is then please by all means continue on the path you are on. In fact I would like to give you the formula to guarantee that ALL of your efforts on real estate marketing for your website... 

Every Friday, we host a call entitled 15 minutes of Madness.  If you are on Facebook, then we invite you to consider joining our Internet Marketing for Real Estate Professionals Group (yes it’s totally free).  We post up insider secrets, the latest info from around the web, and you will get the updates on our calls each and every week. You are certainly invited to call-in for the teleconference listen in, and you can even post questions and see how the group responds. So….What happened... 

The 5th day of challenging yourself and learning new skills is upon you.  We hope that you have already started to see some changes in your business.  If you haven’t noticed any change, ask yourself the question “Have I really pushed my limits and implemented change in my business?“.  The pursuit of mastery is one that is often overlooked in today’s age of “I must have it now“.  Pursuing mastery is a concept that is evident in time honored traditions like the... 

In order to succeed in business you need to care about the needs of your customers.  Putting the needs of your customers first and foremost will lead to more business than you ever imagined.   The group of online entrepreneurs took the aspect of providing more value to customers to the extreme.  You see, when you focus on value to the customer there are benefits that you get to enjoy.  It sounds almost counter intuitive that when you focus on how you can help that it actually benefits you, but... 

Follow up seems to be one of those ugly words in the world of real estate.  After all, “if people really want to work with me, I shouldn’t have to track them down” is the mantra of many an agent.  Many of those agents, sadly, are now out of the business.  Let’s face it though, even for the top agents follow up isn’t one of the most fun activities.  Thinking of following up with prospects is a rather dim prospect.  I mean to pick up the phone calling and leaving... 

My team will be surprised, but I didn’t have an enchilada while I was in San Juan, Puerto Rico.  Not even a quesadilla to be honest; I thought I would try some of the local specialties.  I was pleasantly surprised with a pumpkin soup that I had at the Water & Beach Club Hotel.  Really, it was excellent!  The hotel that I stayed at was a boutique hotel with captivating views of the ocean.  They embraced the fact that they weren’t the largest hotel along the ocean and they hammered... 

Real Estate Coach The new year always brings great expectations and excitement.  It’s almost the end of the first month of 2009 and some of that fresh outlook may not be wearing off.  After all you started the year with a fresh business plan, maybe you even tried some new training materials, but that rush of energy is fading, even if ever so slightly. It’s natural and it happens to each and everyone of us.  The key is how do we keep that rush of energy to execute our plan all year... 

The folks that are behind SEO Digger have released a new tool, SEMRush and they allowed us to be part of their Beta test group so we could get a look under the hood and see what is going on.  As any one who wants to succeed with their real estate marketing and SEO efforts knows, getting information (and applying that info) is key to continued success. the Basics SEMRush is a tool that allows you to view your Organic results in conjunction with your Pay per click results.  The faithful followers... 

Let me make this very clear, if you use realtor.com and you are happy with the results that you get then great but if you want more information into what kind of product you are buying when you “enhance your listings” then this post is for you. What kind of product do they have? Since my renewal for the realtor.com enhanced listing product was coming due and I was sent a notice about it I thought I would make a call to find out more about what they were giving away for free and what was...