What do readers of your blog or website crave? They crave up to date information on real estate. In part 3 in our series of “Making Your Website or Blog a Destination” we are going to give you some post idea concepts thatthey crave. You see they want to have their pulse on the real estate market just like you do.  Users of the Internet demand up to date information so they can feel confident in the decision they are making. So you have two choices: Give them the information they want... 

Have you ever been to a website and realized that it just doesn’t have the tools that you need in order to stay there much less come back? It is common for real estate professionals to have an amazing looking blog or website but they don’t have anything that allows the visitor to stay much less come back. So what tools do every website and every blog have to have? Let’s get into it so we know that these are can’t miss. You can always have more (be careful about having too... 

  When real estate agents start their blog or website I often see the anticipation of getting that first lead be so overwhelming that they just want to scream! Monitoring their web reports they know people are visiting, but for some reason no one is contacting them.  To get more contacts out of your website or blog you need to make it easier on your visitors! Here are a few ideas to make it easier on your customers to contact you. Phone Number Now contrary to most people’s belief that displaying... 

I have one question for everyone “Would you rather build equity in your own asset or that of someone else?“.  Think about your answer and also note this is the same question we ask many would be first time home buyers so they can see that renting is only building wealth for someone else. So if you would rather be the owner instead of the renter why do so many real estate agents flock to Trulia voices? Trulia is an aggregator of real estate listings(the ones real estate professionals... 

Do you have a website? Does your website generate enough leads so are closing 2 deals each and every month? If you aren’t closing 2 deals a month from your website then you don’t have a working website you have a bill that comes every month. Your website or blog needs to work for you and not you for it. How do you know the difference? If you are closing business each and every month then you have a website that works for you. If you have a website that you pay the bill every month but... 

You can grow your real estate farm with some simple steps that you may not have thought of. In our series on creating a digital real estate farm we covered how you can create a buyer farm and a seller farm. What I want to talk about today is growing your farm. That’s right in a market where everyone is shrinking their budgets we are going to be talking about expanding your farm. When markets have less transactions and it gets tough to get things done agents stop doing what made some of them... 

As we have been speaking to real estate professionals across the country I have realized that web vendors don’t necessarily guide us to the right decisions on what links we should have as our navigation on our website.  In fact, because they build solutions that are pretty flexible I have found that often real estate websites will have 10-20+ choices in their navigation menus.What exactly am I writing about?  I am writing about those real estate websites that have too many choices for a consumer... 

Did you know that not everyone will succeed on the Internet? Now truth be told many can be successful on the Internet but many more will never generate a lead, never never book an appointment, never close any business from their real estate website or real estate blog. Do you know why? The answer is easy, they will never start. The easiest way to guarantee failure is to never start. I have met some great agents, agents who will succeed, agents who are already successful, and agents who are not going... 

As we are teaching in different cities we still frequently run into real estate agents who haven’t started a blog yet.  Now, that’s not really the part I find surprising.  Real estate has traditionally been a bit slow in adopting technology so I certainly understand the often slow rate for this industry to use new tools.  What I do find surprising though are the reasons that people find NOT to start blogging. Here are some of the most common ones that we have heard: I don’t... 

We are up in the beautiful bay area and while we are here we want to make sure to make a few posts that relate directly to improving websites and blogs in the bay area. You might be thinking “What do Joey and Jamey possibly know about the bay area?”. The answer is not much and because of that we are probably just like some of our clients. Never ever assume that your client know what you know. Their job isn’t real estate and there are things they know that you don’t. You want...