Why would we be speaking about a specific way to increase one areas websites or blogs? Well we happen to be in Santa Cruz, CA today and in Carmel as well. If you missed the previous post about our trip up north (check out related posts at the bottom of this post) and you can see our complete schedule of where we are going to be for the next several days.  Before we get into it the post today in case anyone wants to attend one of the free seminars that is happening today the information is below... 

Statistics and facts have long been the favorites of the real estate investor. We don’t normally have to use statistics with first time or even move up home buyers and sellers because they are buying a home first and an investment second. If they aren’t buying that way they really should be. Real estate investors need facts and agents and lenders that work with clients who purchase income properties know that educating a first time investor can take a bit of time. The website www.eRealInvestor.com... 

Trulia launched the ability to take out ads on their site. It was only a matter of time before they found a way to increase the monetazation on their site. Trulia saw that the Google Adwords platform was making money for Google and thought they would join the party. They are allowing their primary source of advertisers (agents) to advertise on their site. So yes they are targeting us, the real estate professionals, as their primary advertiser and are gearing things up to get us to advertise with... 

As some of our readers here know James and I teach at different real estate offices and we have a 5 office tour coming up at the end of next week. The best part is they are free sessions that you can attend. If you want to learn more about improving your lead generation on the Internet then try attending one of these sessions and if you are really a glutton for punishment we are having an 8 hour all day seminar on June 27th from 9:00 am to 4:30 pm. Where are these events taking place? Well you get... 

  It sure sounds remarkable.  Imagine being 100 pounds overweight and then just taking the simple act of joining a gym and staring at it to lose those 100 pounds!  It would be nice, but sadly untrue.  Many of the infomercials on TV claim near such unimaginable results and people flock to the phones and order the “miracle” pills so they can continue with their normal lives and still lose weight.Now, what does this have to do with real estate marketing online?  Lately I have seen 2... 

Have you ever thought that being an expert in a small thing would give you a large audience? Many real estate professionals would prefer to be “experts” in many different things so that they never miss out on another deal. You know the agent or lender I am talking about. The one who answers the question of “What do you do?” with: “I do residential, commercial, development, appraisals, raw land, agricultural, etc” You soon realize they just will literally do anything... 

Live transfer services are not knew but with the amount of leads that sometimes a lender or real estate agent has to call in order to get a sale they can seem very attractive. So how does this all work? Well a company harvests leads and then converts the client till they are ready to speak with you. Now there are pros and cons of this kind of service. There are of course the costs but there are the time savings of not having to do the calls and the follow-up. We prefer to always have agents, lenders,... 

Have you had a vacation planned and all you could do was research what to do there and what it was going to be like? You just wanted to see how you could spend your time there and it became a huge topic of conversation among family, friends, and coworkers.  If you can invoke the same emotion (or at least close) with your real estate website or blog you will have a hit on your hands and a lead generation machine that just keeps providing leads for you day in and day out. People will talk about your... 

In a recent article on CNET We’re all guinea pigs in Google’s search experiment Google talks about how they run different versions of the Google Search page. They are effectively split testing, running two different versions of the same page to see which one works better. This strategy may sound strange to some in real estate but it is a long held theory in direct response marketing that running two different versions of the same ad will allow you to figure out which one works better.... 

Your website may be just fine and it may not be. Do you know how to tell the difference as to whether you have a website that is amazing and whether you have one that is just a dud? By the way the answer isn’t “My friends all say my website rocks!”. The truth is the only difference between a great website and a bad one is the number of leads that it generates. A great website generates leads for you day in and day out whether you are on vacation or you are hard at work helping clients....