Posts Tagged ‘real estate marketing’

A balanced online marketing approach with SEMRush

A balanced online marketing approach with SEMRush

The folks that are behind SEO Digger have released a new tool, SEMRush and they allowed us to be part of their Beta test group so we could get a look under the hood and see what is going on.  As any one who wants to succeed with their real estate marketing and SEO efforts knows, getting information (and applying that info) is key to continued success. the Basics SEMRush is a tool that allows you to view your Organic results in conjunction with your Pay per click results.  The faithful followers... 

A recent conversation with a rep from realtor.com

A recent conversation with a rep from realtor.com

Let me make this very clear, if you use realtor.com and you are happy with the results that you get then great but if you want more information into what kind of product you are buying when you “enhance your listings” then this post is for you. What kind of product do they have? Since my renewal for the realtor.com enhanced listing product was coming due and I was sent a notice about it I thought I would make a call to find out more about what they were giving away for free and what was... 

Give your real estate website the appeal of the Bugatti Veyron

Give your real estate website the appeal of the Bugatti Veyron

To say the Bugatti Veyron is a car would be like saying the statue of Liberty is just a statue.  This super car has ridiculous stats.  It hits 60 mph in just 2.5 seconds and has a top speed of 253 mph.  Of course along with that super performance comes a super price tag of over $1,600,000.  In the December issue of Car And Driver, they cover this vehicle in all it’s glory.  Besides it’s freak show performance, I found it interesting that the car gathered so much attention. No matter... 

If you can’t say it worth words say it with a video

If you can’t say it worth words say it with a video

If someone asked you a question in real estate and you were face to face with them would you be able to give them an answer? I’ll bet that you would be able to give them an answer because you know the answer to their question and you want to be helpful so how come many real estate professionals have trouble with blogging? When James and I are coaching, teaching, or giving a seminar inevitably someone will mention that they would have more pages on their website or write more blog posts but... 

How to Use the Fear in the Stock Market to Your Advantage

How to Use the Fear in the Stock Market to Your Advantage

The news has just been rampant lately with news about the credit crisis, election, and the global fears of what will happen with banks, lenders, and even regular consumers like you and our ability to borrow more money. Nothing is better than news that forces people to go to the Internet to do more research. They are going to carefully consider their decisions before proceeding so it is important that they get answers to the questions that are running through their mind. So with this all of the news... 

12 Month Guarantee for Success in 2009

12 Month Guarantee for Success in 2009

I know what some people may be thinking “Didn’t they just write “How to Go Broke in Real estate?”". In fact we did and we spoke about how if you do the exact same thing that you are doing now then you will have a 2009 that looks quite a bit like 2008 and you won’t be happy at all. With all of the media surrounding the financial markets all we have heard is the following(I am sure you can relate): Loans will be tougher to get Real estate will be bad Banks are going to... 

The Force is Strong within you

The Force is Strong within you

These famous words spoken by Yoda, to a young Luke Skywalker truly demonstrate what experience can see in youth.  Luke honestly didn’t realize what power he possessed inside and had to train with Yoda to bring out his true talents.  I truly believe that the force is within many real estate agents, but they are having trouble getting it out.  Attending different real estate training events or listening to webinars is great, but that is only one element of training.   In order to bring out... 

How to go broke in real estate

How to go broke in real estate

Normally we write about success but today I thought I would tell you exactly how to do the opposite and go completely broke in real estate. Why am I telling you this? Well because if you know what you shouldn’t do then hopefully you will do the opposite. For some this post may annoy you to the point where you won’t come back here but this is something every real estate professional needs to know if they want to stay in business. Doing the same thing that isn’t working Doing the... 

The Twins Hit the Road from San Diego to the OC

The Twins Hit the Road from San Diego to the OC

It is always fun when we get to go to our home town of San Diego. We are actually going to be back home in San Diego on the 16th of September and we decided to visit a few offices on our way back up. We are going to be doing our live presentation of “Generating Leads From Your Website” to 4 different Keller Williams Realty offices. These one hour events are open to agents from any office not just Keller Williams agents. If you aren’t sure what we are going to cover we are going... 

Farm once and Forget it…right?

Farm once and Forget it…right?

There a select group of real estate agents in each city that are extremely successful farmers.  Whether they dominate 1 neighborhood or a couple they are very consistent about knowing the market activity in their area and staying in touch with the residents of those neighborhoods.  What do you think their answer would be if you asked them the following question? Do you think I could be a successful farmer by just mailing 1 time to a neighborhood? At first I am sure they would look at you in disbelief...