When real estate professionals think of “metrics” and their online marketing, many people think of popular tools like Google Analytics.  While Google Analytics is definitely one of my most favorite reporting tools, it’s not the only one to look at, and when you are looking at….just what should you focus on to start getting more leads that you can turn into closed transactions? After spending literally thousands of hours looking at reporting tools in Yahoo, Google, and yes... 

To all of our readers, we owe a bit of an apology.  We have been out and about and have ignored contributing posts here to our blog.  We certainly haven’t been out of the game, we have been sharing tips, methods, and techniques on real estate marketing throughout the country. We wanted to share a little insight on what we have been up to and give you some idea of where we are going to take this blog over the next year.  The past 8+ months have been an interesting ride and we look forward... 

Failure with your real estate website is guaranteed. You will not get a single lead from your website so you mine as well go back to door knocking, cold calling, and sending out 1,000’s of pieces of mail that have not a single chance of working. Does this sound like something you want to happen to you? If it is then please by all means continue on the path you are on. In fact I would like to give you the formula to guarantee that ALL of your efforts on real estate marketing for your website... 

We went just a few minutes past our alloted 15 minutes today, but it was worth while to get some extra sharing in today.  We hammered some fun topics today and broke down some barries so you don’t have to.  Here is what we covered on the call today. Grow your business one lead at a time - This article from RealtyTimes shows staying in touch doesn’t have to be painful and it will help you get more business.  So if it’s so easy why does everyone avoid it? Listen in for some answers. Stop... 

It was a blazing fast 15 minutes of madness this week.  We tackled some great topics today and challenged the accepted “norm” at the same time. Take just 15 minutes and listen in to some of the topics we covered.  Here are some of the highlights: How can you develop a cult following with your social networking efforts?  We aren’t talking just having followers, we are talking about developing a loyal band of people who proudly associate themselves with you. Housing Bubble -... 

Ok, a little late getting this post up, but I did really want everybody to have access to the call that we did last Friday.  If you haven’t had a chance yet to join us on Facebook, then consider joining our group and keep up to date on the latest methods to get the most out of your online real estate marketing efforts. We had a bang up call where we hammered topics that were featured in the Wall Street Journal.  You will discover some of the following: How to bridge the gap in today’s... 

For those of you who have been around when Joe and I speak, you have probably heard us mention improving your online marketing results by getting into Directories.  The main challenge with getting results through directories is finding a quality directory to join!  Many of the traditional real estate directories out there have been down graded by Google as they offered little value other than being a link farm. Before I get in to what makes a quality directory, let me share a little about a directory... 

Information is great, being helpful is awesome, asking for what you want is priceless. I am always surprised when my brother and I review a real estate agent’s website, via our free website tune-up, and find an overwhelming source of quality content but very few places where they actually ask the consumer to work with them or provide them with additional information. Here is the thing. If you are providing the consumer, your next potential customer, with the information that they are looking... 

I believe someone once said The definition of insanity is doing the exact same thing that you have been doing and expecting a different result. How does this affect you? If your year isn’t turning out like you wanted you have two choices. You can sit and whine about “how bad the market is” or you can start taking some action and some responsibility that things aren’t like they used to and more work is needed to generate the same or less business than before. So what can you... 

The phrase “content is king” rings loudly across the internet.  For the most part it is certainly true because if your content is compelling (and people actually view it) you can quickly develop raving fans across the globe.  But, the best content in the world can be hurt by poor presentation.  Remember in school when you had to to a term paper?  If you felt your paper was only average you might take the time to purchase a better binder to put it, make sure the cover page looked excellent,...