These famous words spoken by Yoda, to a young Luke Skywalker truly demonstrate what experience can see in youth.  Luke honestly didn’t realize what power he possessed inside and had to train with Yoda to bring out his true talents.  I truly believe that the force is within many real estate agents, but they are having trouble getting it out.  Attending different real estate training events or listening to webinars is great, but that is only one element of training.   In order to bring out... 

Learning the latest techniques for marketing your real estate blog and website should be fun.  We know your time is valuable which is why we boil down the techniques into straight forward posts. Have you ever wondered what we read to share this information?  We do participate in blogs across the blogosphere, but we also do some traditional reading. I know, crazy, actual books!  Here are some of the books that we have read lately that you might want to check out as well to deepen your online marketing... 

 Have you ever made the decision to join a gym with just a bit of hesitation?  I mean, you know it is the right thing to do, but you still are just a little reluctant to get in there and get to working out.  After all, the mere thought of exercise has the word “work” in “working out”, so it must be painful, right? In fact, the overwhelming anxiety of joining the gym and then doing something like working out stops many from ever attempting the task! This is not much different... 

I have always found it amazing that many real estate professionals say “I want to have a great website, but I just don’t know what to write.”  Really? I ask that same person about their area though and they just can’t shut up.  They tell me everything from the best streets to live on, the types of homes, and what sq footages are most common but their website says nothing about it!  I always say, just write what you just told me and you will have a great website.  It really can be that... 

As the new year is fresh and many real estate professionals rush to enhance or start their web presence we wanted to share some of the differences between a web developer vs. a web marketer so everyone knows what they are getting into.  Some companies exist to put up websites for individuals in real estate without much concern if that website actually produces leads.  Here are some items to consider: Web Developer Creates web pages with an understanding of what a good user experience would be Does... 

4 Key Factors to determine search engine relevance. There was a great post on SEOMoz that I wanted to make sure I could share. It really helps break down the sometimes complex theories of the algorithms of the search engines into 4 simple rules. This post was done by Randfish and I definitely encourage everyone to take some time to review the post. Here is a breakdown of his 4 key factors: Keyword Usage and Content Relevance - He breaks this rule down from the obsolete idea of keyword stuffing to... 

Widgets are small applications that can be put on your website using simple HTML. It’s a wonderful way to add functionality to your website without being a heavy programmer. There have been some great posts on ActiveRain speaking about some of the widgets related to real estate. Now, you may be asking, why would I want to use a widget? Here are some reasons you may want to emply a widget. They are FREE! Widgets can provide functionality in your website like a newsfeed that keeps your site... 

It always amazes me that people don’t have anything new to add to their websites. They wonder what they should do what marketing they should do for their real estate career. Often the easiest thing is right before their eyes or it is already in the mind. Real Estate Marketing online should focus on the content. Now this may sound obvious but it isn’t always the case. We speak literally hundreds of times a year before different groups of Realtors and most can tell us everything that is... 

Often times we have people who get 30, 40, or 50 leads a month but they aren’t getting any new appointments out of these leads. These agents are doing the necessary components of real estate Internet marketing to get the leads but failing to convert to appointments so they can producer more commission income. Now first ignore anything you have heard about Internet buyers not being ready for 6 months, 9 months, or more. The reason we say that is there is today business in the leads that you...