Have you ever noticed that moving in the opposite direction of a crowd can be difficult but often take you where you want to be? You see crowds aren’t always right. They take the path of least resistence and as a result they end up somewhere that not everyone wants to be. Have you ever noticed what a place looks like after a crowd has left? A crowd leaves a place dirty, trashed, and unpleasant. The places that a crowd doesn’t touch are left clean, untouched, and a pleasure to be in. Where... 

Picking the right words to advertise on Google is quite easy with their keyword tool. Now we have talked about keywords and how to find them on your own website but today we want to talk about finding words, real estate words, with the Google tool that competitors aren’t yet advertising on and yet are being searched by your future buyers and future sellers. I want everyone to go and find words like the chart above shows. These are words that have search volume but have little to no competition... 

Have you ever taken out a classified ad and not a single person called you? It can be one of the most frustrating events to spend time on a ad, review the ad, and pay for it only to have no one call. The great part about using pay per click advertising is you only pay when people actually click on your ad. That’s right you are only paying for results. So what is the trick to writing ads for Google, Yahoo, or MSN Adcenter that people actually click on? Well we could always offer them money but... 

You can grow your real estate farm with some simple steps that you may not have thought of. In our series on creating a digital real estate farm we covered how you can create a buyer farm and a seller farm. What I want to talk about today is growing your farm. That’s right in a market where everyone is shrinking their budgets we are going to be talking about expanding your farm. When markets have less transactions and it gets tough to get things done agents stop doing what made some of them... 

Have you ever wondered what it would be like to be the most dominate boxer of all time? Think about facing Muhammad Ali in his prime. Would you even stand a chance at beating him? This is a fight that you should never pick and this would be a fight that Muhammad Ali would be guaranteed to win. You would never want to face Muhammad Ali in the ring as it would only end with you getting hurt and Muhammad Ali taking home another check. Many real estate agents give up on placing ads on with pay per click... 

There are quite a few out on the Internet who believe that real estate professionals should not do pay per click advertising. Many say that real estate professionals should just pay large companies who do pay per click advertising to do it for them. I am not one of those people. I believe that every real estate professional can (if they so desire) do their own pay per click advertising with Google Adwords, Yahoo, or MSN Adcenter. Let’s start with a few reasons on why you should do your very... 

Trulia launched the ability to take out ads on their site. It was only a matter of time before they found a way to increase the monetazation on their site. Trulia saw that the Google Adwords platform was making money for Google and thought they would join the party. They are allowing their primary source of advertisers (agents) to advertise on their site. So yes they are targeting us, the real estate professionals, as their primary advertiser and are gearing things up to get us to advertise with... 

Would you trade $440.18 for $45,656? Now I ask this question in all seriousness. When my brother and I were at our last seminar that we were doing we asked everyone in the audience if they would trade $440 for $45,656.00. Guess what happened? You are right everyone raised their hand and said without a doubt they would do it. Of course who wouldn’t do it. Yet when real estate professionals are faced with whether to spend money or not on pay per click advertising they often decide it isn’t... 

There are people out there who say that you should abandon real estate pay per click advertising efforts and that you should only focus your efforts on SEO (Search Engine Optimization). In fact if you listened to the interview that was done with Ryan Lash of www.yMarketing.com you heard how he spoke about SEM (Search Engine Marketing) and how under that umbrella he had two tasks that real estate professionals should take time to learn and work on and those two were as follows: SEO - He mentioned... 

Are you tracking your success with Google Adwords? If you aren’t you are missing a key component to success with Google Adwords. It is great to make sure you change your ads, have the right keywords, and point everything to the right landing page but how do you know if you have done the right things or not? The answer lies in tracking your results. Now Google gives you some great reports, charts and graphs but I find that if you track a few simple things then you can make sure to succeed without...