Does Google care about where you point your ads to? You bet they do! In fact Google checks which page you point your ads to at least once a month. They then rate your page according to their scoring system and how users have interacted with your page in the past month. What does this all mean you might say? Well it means Google wants to make sure that the ads that are being placed on its site and search partners are delivering the most relevant information to their users. They know that if someone... 

You know the saying about real estate right? It’s all about location, location, location. Today we thought we would cover some discussion about your ad location when you are using Google Adwords or any pay per click advertising. After all you are paying to play the game so you should spend some time looking at where you money is going. I thought today I would uncover the myth that it is not always about being number one. Most of us are competitive by our very nature and we strive to be number... 

Have you ever thought of using misspelled words in your paid advertising? It is one of the most overlooked and underutilized advertising methods in the paid advertising world. Thanks to many great word processing programs (and maybe just not paying attention) that auto correct typing many of us (myself included) misspell words when we are searching for something on the Internet. Our real estate customers are no different and often misspell city names, property addresses, general real estate questions.... 

Have you ever tried to change how your domain name is displayed in your ads? Hopefully you have tested out different methods and different display types with your domain name in your Google Pay Per Click ads. A better question might be why even try? The main reason you try different ads is to appeal to different people and see which one tests better giving you the best results. I thought today we would go over different ways to use your domain name in your Google Adwords Ads. Remember you 35 characters... 

Has anyone ever read the sentence in Google where they tell you not to use more than 20 words per ad? It is right above the area where you add new keywords to an ad group. This small one sentence is terrific advice that unfortunately I rarely see followed. I have seen ads that have literally over 1,000 words pointing to the same ad. So why shouldn’t you use more than 20 words per ad? Well let’s take a look at some great reasons to have less than 20 words per ad and see why? Your ad should... 

When we are setting up a new Google Adwords campaign it is important to be as specific as possible with the ad and the keywords that you select. We found that some of the biggest frustrations with Google Adwords is what words should people select to advertise on and then once they have those words what ad should they put with those words. So we have the two problems: Word Choice Ad matching those words Let’s keep this as simple as possible. Sometimes it is easier to write the ad before the... 

One of the things that can frustrate anyone who uses Google AdWords is not seeing results. Now one of the surest ways to make sure you don’t get the results you desire is to drive all visitors from Your Google AdWords Campaign to your home page. There are reasons for this so we will go over our Top 4 Reasons Not to Point Your Ads to Your Home Page They are looking for something specific - this is the best reason not to point an ad to your home page. A user who clicks your ad has something... 

With all of the great tools that Google has to report to you what is going on with your ads, campaigns, and keywords it is quite easy to get soley focused on a few stats and the one that is, in my opinion, the easiest to get focused on is CTR or Click Through Rate. Now obviously this is a very important part of the Google formula. Google uses CTR to judge how effective your ad is and by that where you will place combined with your bid amount. That is not the point of this post however. Today I want... 

As you are adding to your web presence, it is important that when you do add content that it is viewed by as many people as possible. Here are 5 tips to increase your page visibility: Focused Content - Don’t try to accomplish too much in 1 page. When you write a page concentrate on a particular topic (like california first time buyers, or condos in Long Beach) so the meaning of your page will be clear to visitors and to the search engines. PPC Ad - Create a PPC ad on Google and Yahoo and direct... 

If you have a Google (R) adwords account we hope that you have logged in to it in the last several days. What you noticed is a message announcing a change to how Google will determine which ads appear above the search results. So what did they do and most importantly how will this affect you and your ads. The maximum price you are willing to pay for a click will now count! - This is known as Max CPC. Prior to this change your Max CPC did not affect (directly) where you were in the placement. It...