Increasing the time that a visitor stays on your website, increases the likely hood that they will contact you! This metric has been focused on a great deal by companies that run e-commerce websites, but we should be focusing on it as well. Here are 5 tips on how you can increase the time a user spends on your website. Pay Per Click Campaigns - Ensure that when you a user visits the landing page, it is what was advertised in the advertisement. For example, if you are advertising “Get a Free... 

If you are focusing or at least are running pay per click ads for your real estate website you want to make sure that you are focusing on always running the right ad. So how can you do this? Well there is a way to make sure that your real estate pay per click ads are fine tuned and operating at the best of their abilities. We walk about a great website today of http://www.splittester.com/. This website is completely FREE and in fact tells you which ad it recommends that you run. This post is about... 

Testing your landing pages is what can help you to get more contacts out of the same visitors! Landing pages are where you send your customers from you online marketing like pay per click. Often as soon as we get some results that we are happy with, we stop trying to see if we could improve those results :). For simple testing of pages you may want to consider changing the following changes to different versions: Display the same adcopy in a different format (i.e. with bullet points or bolded) Drastically... 

So why would you want to increase your click through rate? Well it means that more people find your ad compelling and want to see what you have to offer. There is nothing better than increasing your click through rate on the ads you run on Google, MSN, or Yahoo. So we thought we would put some of our favorite ways to increase the click through rate. Use the keyword that you are advertising on in the title of the ad. For instance if you want to advertise on the word “San Diego Condos”.... 

The Internet is all about buyers they say. Well it is true that buyers do look quite a bit and the National Association of Realtors® does state that over 75% of buyers now begin their search online. This number is only going to increase until it reaches as close to 100% as humanely possible. Remember your real estate marketing online is about attracting the kind of client you want to work with. So if you want buyers provide information that buyers want. If you want to attract sellers than you have...