Posts Tagged ‘real estate seo’

A balanced online marketing approach with SEMRush

A balanced online marketing approach with SEMRush

The folks that are behind SEO Digger have released a new tool, SEMRush and they allowed us to be part of their Beta test group so we could get a look under the hood and see what is going on.  As any one who wants to succeed with their real estate marketing and SEO efforts knows, getting information (and applying that info) is key to continued success. the Basics SEMRush is a tool that allows you to view your Organic results in conjunction with your Pay per click results.  The faithful followers... 

Farm once and Forget it…right?

Farm once and Forget it…right?

There a select group of real estate agents in each city that are extremely successful farmers.  Whether they dominate 1 neighborhood or a couple they are very consistent about knowing the market activity in their area and staying in touch with the residents of those neighborhoods.  What do you think their answer would be if you asked them the following question? Do you think I could be a successful farmer by just mailing 1 time to a neighborhood? At first I am sure they would look at you in disbelief... 

Being in the Google Top 10 Means Nothing

Being in the Google Top 10 Means Nothing

That’s right, for all that work you put in optimizing your pages over the most competitive keywords, it means absolutely nothing.  It doesn’t matter if you are #1 and there are 3,000,000 more people behind you in the SERPs, it just doesn’t mean anything at all.  In fact it may give you bragging rights around town and may even feel good to say, but what is it actually doing for you? Before Matt Cutts and the other powers to be at Google stop reading (at least that is my wishful... 

Google Sitelinks Generate More Traffic for your website

Google Sitelinks Generate More Traffic for your website

Getting to the top of Google is possible with well directed SEO efforts. One of your major tasks is identifying how Google looks at your site.  They can take a look at your website and identify areas that they think visitors will want.  These pages that Google displays in the search results are known as Sitelinks.  These Sitelinks are extremely valuable as it really demonstrates to someone searching that Google has found specific pages in your website that they want them to be aware of.  How... 

Keywords, keywords, where art thou?

Keywords, keywords, where art thou?

Oh, if people could just hear me calling to them, surely they would choose my real estate website….right?  Maybe if I new exactly what they were calling I could have my website answer, that would be much easier! Understanding keywords is truly the art of understanding what people are calling for (in this case typing for ). For those that are new to marketing online (and maybe those who think they know but are too afraid to ask), I thought we would discuss keywords. Keywords are really at... 

Dig for more keywords with SEODigger

Dig for more keywords with SEODigger

Here is a real estate SEO tool that I had checked out just a little while ago, but didn’t take the time to DIG in :).  I had some time to play with it and I have to admit that it is a pretty sweet tool.  It takes quite a bit of guess work out and would be a great compliment with your other SEO tools. In a nutshell SEO Digger tells you what keywords your site ranks for in the top 20 of Google.  It also compares how you do against the WordTracker and Overture Index.  You can run searches... 

Contact Me..PLEASE!

Contact Me..PLEASE!

  When real estate agents start their blog or website I often see the anticipation of getting that first lead be so overwhelming that they just want to scream! Monitoring their web reports they know people are visiting, but for some reason no one is contacting them.  To get more contacts out of your website or blog you need to make it easier on your visitors! Here are a few ideas to make it easier on your customers to contact you. Phone Number Now contrary to most people’s belief that displaying... 

How Cross Country can help you improve your website

How Cross Country can help you improve your website

 In high school I was a cross country and track runner.  In fact my twin brother and I ran cross-country all 4 years.  The best coach we ever had for cross country was a gentleman by the name of Carter Yarborough.  He really had a passion for the sport; in fact, he enjoyed it so much he actually donated his time to coach us. Before the summer of our senior year he asked us what times we wanted to achieve for our races in the upcoming season.  Being as it was our final year we had some aggressive... 

Find New Keywords on your Own Website

Find New Keywords on your Own Website

 Keywords truly form the foundation of both blogs and real estate websites.  In order for our blogs and websites to be found they need to be rich with the content that people are actually searching for. Your content should be well written and the search engine determines what the page is about by “looking” at the page and seeing the different “keywords” that compose the page.  Now, there are a couple of basic ways you can find out what people are searching on out there. ... 

Man joins gym, stares at gym, and loses 100 pounds in just 4 weeks

Man joins gym, stares at gym, and loses 100 pounds in just 4 weeks

  It sure sounds remarkable.  Imagine being 100 pounds overweight and then just taking the simple act of joining a gym and staring at it to lose those 100 pounds!  It would be nice, but sadly untrue.  Many of the infomercials on TV claim near such unimaginable results and people flock to the phones and order the “miracle” pills so they can continue with their normal lives and still lose weight.Now, what does this have to do with real estate marketing online?  Lately I have seen 2...