Microsoft has rebranded it’s search engine as BING.  Instead of the simplicity of the Google interface, they have a large image that is a bit distracting and yet still impressive looking.  The search box is prominent and employs a “search suggest” type functionality that we are all becoming used to since Google and Yahoo have made it part of their search engines. Search with Microsoft BING   Although it is certainly noticeable that they have updated their algorithm, one of the... 

Sylvester Stallone must be happy this past weekend because AMC was playing a multitude of Rambo movies.  Sly’s character of Rambo, truly is an amazing action hero.  He is constantly put in situations where seemingly he has no way out.  He must overcome overwhelming odds, with seemingly no way out in order to save the day.  Whether it is rescuing POW’s or the Colonel he always finds a way to come out on top. One of the neat aspects about Rambo is that he is not one dimensional.  Now,... 

The folks that are behind SEO Digger have released a new tool, SEMRush and they allowed us to be part of their Beta test group so we could get a look under the hood and see what is going on.  As any one who wants to succeed with their real estate marketing and SEO efforts knows, getting information (and applying that info) is key to continued success. the Basics SEMRush is a tool that allows you to view your Organic results in conjunction with your Pay per click results.  The faithful followers... 

There a select group of real estate agents in each city that are extremely successful farmers.  Whether they dominate 1 neighborhood or a couple they are very consistent about knowing the market activity in their area and staying in touch with the residents of those neighborhoods.  What do you think their answer would be if you asked them the following question? Do you think I could be a successful farmer by just mailing 1 time to a neighborhood? At first I am sure they would look at you in disbelief... 

That’s right, for all that work you put in optimizing your pages over the most competitive keywords, it means absolutely nothing.  It doesn’t matter if you are #1 and there are 3,000,000 more people behind you in the SERPs, it just doesn’t mean anything at all.  In fact it may give you bragging rights around town and may even feel good to say, but what is it actually doing for you? Before Matt Cutts and the other powers to be at Google stop reading (at least that is my wishful... 

Getting to the top of Google is possible with well directed SEO efforts. One of your major tasks is identifying how Google looks at your site.  They can take a look at your website and identify areas that they think visitors will want.  These pages that Google displays in the search results are known as Sitelinks.  These Sitelinks are extremely valuable as it really demonstrates to someone searching that Google has found specific pages in your website that they want them to be aware of.  How... 

Oh, if people could just hear me calling to them, surely they would choose my real estate website….right?  Maybe if I new exactly what they were calling I could have my website answer, that would be much easier! Understanding keywords is truly the art of understanding what people are calling for (in this case typing for ). For those that are new to marketing online (and maybe those who think they know but are too afraid to ask), I thought we would discuss keywords. Keywords are really at... 

Here is a real estate SEO tool that I had checked out just a little while ago, but didn’t take the time to DIG in :).  I had some time to play with it and I have to admit that it is a pretty sweet tool.  It takes quite a bit of guess work out and would be a great compliment with your other SEO tools. In a nutshell SEO Digger tells you what keywords your site ranks for in the top 20 of Google.  It also compares how you do against the WordTracker and Overture Index.  You can run searches... 

  When real estate agents start their blog or website I often see the anticipation of getting that first lead be so overwhelming that they just want to scream! Monitoring their web reports they know people are visiting, but for some reason no one is contacting them.  To get more contacts out of your website or blog you need to make it easier on your visitors! Here are a few ideas to make it easier on your customers to contact you. Phone Number Now contrary to most people’s belief that displaying... 

 In high school I was a cross country and track runner.  In fact my twin brother and I ran cross-country all 4 years.  The best coach we ever had for cross country was a gentleman by the name of Carter Yarborough.  He really had a passion for the sport; in fact, he enjoyed it so much he actually donated his time to coach us. Before the summer of our senior year he asked us what times we wanted to achieve for our races in the upcoming season.  Being as it was our final year we had some aggressive...