As we have been speaking with agents across the country this seems to be a common theme, yet a point of frustration.  The main frustration comes as a result of “everyone” saying an agent’s website is pretty but that website doesn’t generate any leads!  The reality is that websites don’t need to be pretty in order to generate leads.  Most real estate agents get sold on a “pretty” website without thinking that generating leads is certainly more important. As most professionals in the... 

Achieving success and dominance in the search engines is a topic that has many real estate professionals eager to change their website or BLOG.  In fact, it is hopefully the reason you started reading this post! A recent study performed by Jupiter Research  stated that 68% of searches on search engines were generated from offline sources.  With 68% of online searches being generated from offline resources, it makes you consider what is the source of all of these searches?  Understanding the source... 

Titles of BLOGS have been discussed readily; page titles of web pages are of equal importance. Powerful page titles can improve your results organically and can also encourage a user to click your link when it is viewed with the remainder of the “top 10”.  Remember every time a search is run on search engines like Google you are must stand out among the results to entice a person browsing the web to actually click on your website! For those newer to creating their own pages the title is not... 

First, what is a sitemap?  A sitemap is a way to let search engines like Google and Yahoo know the pages that are on your website. Now, you might say, I thought Google was supposed to send GoogleBot out to find out about all of the pages on my site, why do I need this sitemap?  Well, GoogleBot will still visit your website but it may miss pages.  Creating a sitemap can allow Google to quickly and easily add more of your web pages to their index.  And the more pages we have in the index, the greater... 

What is standing in the way of most real estate professionals and success in the search engines is something that is not technical at all.  The reality is that most real estate professionals don’t understand the simple benefits of keywords and the content on their website.  Here are some tips to break down the fears of content creation so you can start succeeding with your real estate SEO efforts. Develop a list of keywords that relate to your website’s focus.  You can do this by... 

4 Key Factors to determine search engine relevance. There was a great post on SEOMoz that I wanted to make sure I could share. It really helps break down the sometimes complex theories of the algorithms of the search engines into 4 simple rules. This post was done by Randfish and I definitely encourage everyone to take some time to review the post. Here is a breakdown of his 4 key factors: Keyword Usage and Content Relevance - He breaks this rule down from the obsolete idea of keyword stuffing to... 

As you are adding to your web presence, it is important that when you do add content that it is viewed by as many people as possible. Here are 5 tips to increase your page visibility: Focused Content - Don’t try to accomplish too much in 1 page. When you write a page concentrate on a particular topic (like california first time buyers, or condos in Long Beach) so the meaning of your page will be clear to visitors and to the search engines. PPC Ad - Create a PPC ad on Google and Yahoo and direct... 

Widgets are small applications that can be put on your website using simple HTML. It’s a wonderful way to add functionality to your website without being a heavy programmer. There have been some great posts on ActiveRain speaking about some of the widgets related to real estate. Now, you may be asking, why would I want to use a widget? Here are some reasons you may want to emply a widget. They are FREE! Widgets can provide functionality in your website like a newsfeed that keeps your site... 

As real estate agents and other professionals working on real estate internet marketing have been coming online, a major focus has been on keywords and concentrating on those most popular keywords that people are typing. What about the keywords and phrases that don’t show up in many of the word research tools? The theory of “Long Tail” search is the following. It states that “the sum of the searches on all the low volume terms = the sum of the traffic on all the high volume... 

Increasing the time that a visitor stays on your website, increases the likely hood that they will contact you! This metric has been focused on a great deal by companies that run e-commerce websites, but we should be focusing on it as well. Here are 5 tips on how you can increase the time a user spends on your website. Pay Per Click Campaigns - Ensure that when you a user visits the landing page, it is what was advertised in the advertisement. For example, if you are advertising “Get a Free...