Oh, if people could just hear me calling to them, surely they would choose my real estate website….right?  Maybe if I new exactly what they were calling I could have my website answer, that would be much easier! Understanding keywords is truly the art of understanding what people are calling for (in this case typing for ). For those that are new to marketing online (and maybe those who think they know but are too afraid to ask), I thought we would discuss keywords. Keywords are really at... 

 In high school I was a cross country and track runner.  In fact my twin brother and I ran cross-country all 4 years.  The best coach we ever had for cross country was a gentleman by the name of Carter Yarborough.  He really had a passion for the sport; in fact, he enjoyed it so much he actually donated his time to coach us. Before the summer of our senior year he asked us what times we wanted to achieve for our races in the upcoming season.  Being as it was our final year we had some aggressive... 

 Keywords truly form the foundation of both blogs and real estate websites.  In order for our blogs and websites to be found they need to be rich with the content that people are actually searching for. Your content should be well written and the search engine determines what the page is about by “looking” at the page and seeing the different “keywords” that compose the page.  Now, there are a couple of basic ways you can find out what people are searching on out there. ... 

 Across the blogosphere I have seen many posts speaking about how to get your website a higher PageRank™.  In fact in some cases it has become an obsession to get as high a PageRank as possible.  So exactly what is PageRank and how important is it really?For those new to marketing their websites and learning about Google, PageRank™ (often referred to as “PR”) is a system that has been developed by the founders of Google, Larry Page and Sergey Brin, that demonstrates the level of... 

 Have you ever made the decision to join a gym with just a bit of hesitation?  I mean, you know it is the right thing to do, but you still are just a little reluctant to get in there and get to working out.  After all, the mere thought of exercise has the word “work” in “working out”, so it must be painful, right? In fact, the overwhelming anxiety of joining the gym and then doing something like working out stops many from ever attempting the task! This is not much different... 

I have always found it amazing that many real estate professionals say “I want to have a great website, but I just don’t know what to write.”  Really? I ask that same person about their area though and they just can’t shut up.  They tell me everything from the best streets to live on, the types of homes, and what sq footages are most common but their website says nothing about it!  I always say, just write what you just told me and you will have a great website.  It really can be that... 

Real Estate website content is one of the easiest ways to succeed in the search engines and with your customers.  If that is true though, why do so many professionals just miss the boat entirely and put up nothing about their area or expertise?  We have found through consulting thousands of people across the country that there are some common misperceptions that keep people from starting and succeeding.  We felt so strongly about getting more people the information we held a live call on the subject,... 

Achieving success and dominance in the search engines is a topic that has many real estate professionals eager to change their website or BLOG.  In fact, it is hopefully the reason you started reading this post! A recent study performed by Jupiter Research  stated that 68% of searches on search engines were generated from offline sources.  With 68% of online searches being generated from offline resources, it makes you consider what is the source of all of these searches?  Understanding the source... 

Titles of BLOGS have been discussed readily; page titles of web pages are of equal importance. Powerful page titles can improve your results organically and can also encourage a user to click your link when it is viewed with the remainder of the “top 10”.  Remember every time a search is run on search engines like Google you are must stand out among the results to entice a person browsing the web to actually click on your website! For those newer to creating their own pages the title is not... 

As you are adding to your web presence, it is important that when you do add content that it is viewed by as many people as possible. Here are 5 tips to increase your page visibility: Focused Content - Don’t try to accomplish too much in 1 page. When you write a page concentrate on a particular topic (like california first time buyers, or condos in Long Beach) so the meaning of your page will be clear to visitors and to the search engines. PPC Ad - Create a PPC ad on Google and Yahoo and direct...