”You can build it, we can help™” is a slogan that was made famous by Home Depot. Home Depot sells many different brands of tools and they really don’t care which brand you purchase because they are committed to helping you with your home improvement goals regardless of the brand of tool you buy.  Home Depot’s angle of building their business around help and advice, rather than a product has some wisdom to it.  When you come to think about it, why does a hammer in the... 

If you have started your real estate blog with the free platform of blogger that is great!  Blogger (powered by Google) is a great blog platform that allows you easily create new posts keeping your audience well informed. One of the areas that Blogger was a little light on was the aspect of creating forms so people could contact you for specific needs.  Wordpress has so many plugins that you can readily find contact forms and even place them on their own page, but Blogger doesn’t exactly... 

As we have been speaking to real estate professionals across the country I have realized that web vendors don’t necessarily guide us to the right decisions on what links we should have as our navigation on our website.  In fact, because they build solutions that are pretty flexible I have found that often real estate websites will have 10-20+ choices in their navigation menus.What exactly am I writing about?  I am writing about those real estate websites that have too many choices for a consumer... 

 One of the big things every real estate professional wants to know is how well they are doing.  As real estate agents we are trained to track some key data.  I mean after all we religiously check some of the following: How many deals have I closed this year? What is my gross commission amount? What is my sales volume? This all seems pretty natural, after all, we got into real estate to help people buy and sell homes so we need to track this sort of data! Now, enter the world of real estate... 

  Danica Patrick became the first female winner in the history of IndyCar just a few weeks ago in her race in Japan.  Although she had not won an IndyCar race prior to this one, she had been placing extremely well in her racing career.  More telling than her win is how many races it took her to get to this first victory.  This was her 50th career IndyCar start and now she knows the feeling of seeing the checkered flag wave for her.  So after 50 attempts in a highly competitive field she has... 

Tiger Woods, regarded as one of the best golfers in history spends an incredible amount of time working on his game.  He takes the time to perfect his strokes with each and every one of his clubs in his arsenal.  Since he takes such care in mastering each club a reporter once asked him “Tiger, so what is your favorite club?”  Tiger did not take but a moment to respond as he said “All 14″.  His point was well taken since at any point during the game of golf he must always... 

As many agents are still working on getting their businesses a jump start here in 2008 I thought it would be helpful to address one of the most common questions we hear when we are teaching internet marketing for Realtors®.  After learning the concepts of Search Engine Optimization, Content Creation, Google Adwords and more it can seem overwhelming on knowing just where to start to have a successful online presence.  So in that vein of helping everyone determine where they need to start we thought... 

As we have been speaking with agents across the country this seems to be a common theme, yet a point of frustration.  The main frustration comes as a result of “everyone” saying an agent’s website is pretty but that website doesn’t generate any leads!  The reality is that websites don’t need to be pretty in order to generate leads.  Most real estate agents get sold on a “pretty” website without thinking that generating leads is certainly more important. As most professionals in the... 

Understanding visitor behavior on your website is of imperative performance if you want to make sure that your website keeps working for you. After all instead of increasing the number of people that are coming to your website, why not just increase your conversion rate of the people that are already there?  Improving your conversion rates by just small percentages can have a tremendous impact on your business. Many people view looking at reports as boring, but truly this is where you can see how... 

Often times we get people asking us about different Internet Marketing Solutions for Real Estate Agents. There are 100’s if not thousands of choices out there. The hard part is determining which one is going to work for you. We can say with near 100% accuracy that every company, firm, or individual that approaches you about their solution will have a testimonial on how their package has worked for one of their clients. They key is will it work for you! So in order to determine what is the best...