For many that start with traditional real estate training, some of the first things that you learn about are methods such as farming and getting in touch with your “sphere of influence”.  With both of these methods you learn that you must stay in touch with them on a consistent basis so you can be at the forefront of their minds when it comes time for a real estate need.  Keeping a consistent touch will enable your sphere and farm to send you business month in and month out.  The funny... 

As we all pour through various blogs and RSS feeds striving for those great “tips” to give our website the best chance in Google we sometimes miss the obvious.  Google actually provides a webmaster help center to help you make your site easier to understand by Google.  Now, before your eyes roll into your head thinking this is like a tech nightmare with odd formulas that can only be understood by Stanford PhD’s, think again. Here is what the Google Webmaster Guidelines says about... 

These famous words were spoken by Proximo (Oliver Reed) to Maximus (Russel Crowe) in the movie Gladiator.  Maximus was a magnificent Gladiator, but he made the kills to quickly and did not embrace the crowd.  Proximo was trying to teach Maximus the lesson that if he embraced the crowd, got them to cheer for him to be their champion, then maybe, just maybe he would win his freedom. As we know from the story it took Maximus time to realize the art of the fight that would win the crowd.  At first... 

It’s a beautiful occurrence that happens just every 4 years.  The best of the best from around the world come together to find out truly who will be an Olympic Champion.  The events are thrilling, often nail biting, and your emotions swing with every passing second as you root for champion in the hopes that they get the Gold. No matter what sport you enjoy watching one of the great aspects about the Olympics is that of the stories of each athlete.  The journey to the Olympics is not one... 

Although 2008 has thus far been a challenging year for many real estate professionals, one of the best aspects is that everyone has been forced to look at actually doing some marketing (I know crazy to think that you can’t do 15 sales a year by showing up to an open house for an hour on a Sunday, but I digress).  For many agents that has meant entering the world of online marketing. As real estate agents we are often drawn to the instant fix.  Just “buy this now” and you will... 

 In high school I was a cross country and track runner.  In fact my twin brother and I ran cross-country all 4 years.  The best coach we ever had for cross country was a gentleman by the name of Carter Yarborough.  He really had a passion for the sport; in fact, he enjoyed it so much he actually donated his time to coach us. Before the summer of our senior year he asked us what times we wanted to achieve for our races in the upcoming season.  Being as it was our final year we had some aggressive... 

Real Estate website content is one of the easiest ways to succeed in the search engines and with your customers.  If that is true though, why do so many professionals just miss the boat entirely and put up nothing about their area or expertise?  We have found through consulting thousands of people across the country that there are some common misperceptions that keep people from starting and succeeding.  We felt so strongly about getting more people the information we held a live call on the subject,... 

As many agents are still working on getting their businesses a jump start here in 2008 I thought it would be helpful to address one of the most common questions we hear when we are teaching internet marketing for Realtors®.  After learning the concepts of Search Engine Optimization, Content Creation, Google Adwords and more it can seem overwhelming on knowing just where to start to have a successful online presence.  So in that vein of helping everyone determine where they need to start we thought... 

Achieving success and dominance in the search engines is a topic that has many real estate professionals eager to change their website or BLOG.  In fact, it is hopefully the reason you started reading this post! A recent study performed by Jupiter Research  stated that 68% of searches on search engines were generated from offline sources.  With 68% of online searches being generated from offline resources, it makes you consider what is the source of all of these searches?  Understanding the source... 

What is standing in the way of most real estate professionals and success in the search engines is something that is not technical at all.  The reality is that most real estate professionals don’t understand the simple benefits of keywords and the content on their website.  Here are some tips to break down the fears of content creation so you can start succeeding with your real estate SEO efforts. Develop a list of keywords that relate to your website’s focus.  You can do this by...